Select, prime dog food sales have skyrocketed as of late, in concert with the latest inventions in alternative, health oriented pet cuisine. In an article by Craig Giammona, see: http://www.dailyherald.com/article/20151122/business/151129983/ the latest in the advancement of pet food is discussed in detail. It is inspiring to readers such as myself, who are interested in this evolving world of business that revolves around the health of the animals people love so much.
Bethlehem, Pennsylvania is home to the Freshpet Inc. factory. They currently manufacture the sole, refrigerated dog chow available. Thankfully, the company is not alone. They are part of a rapidly expanding group of innovative businesses preoccupied with producing quality food for cats and dogs. They are interested in offering customers pet cuisine that was manufactured with the health of the animal in mind, and customers appear to be lining up for the latest.
As people become more conscientious of their own health and nutrition, and that group grows, the many pet owners among them begin wanting the same proper diet for their pets. There are many other companies out there, trying to make the perfect animal aliment.
Nestle Purina has created a site on which dog and cat owners can personalize, or customize their own exact blends, all designed for the nutrition and health of their own animal. The company purchased Merrick Pet Care. Purina has also taped into the niche carved out for senior dog owners by offering Bright Minds, a recipe that includes healthy fat from coconut oil, which is improves the digestion of chow for older dogs.
One popular brand introduced by Nestle Purina Petcare is the nutrition based selection of foods known as Beneful. Beneful showed up in the market in the early aughts, and since then they have provided the public with healthy dog food. Towards the end of 2006, Beneful was making three-hundred million.
As a company they are concerned with good working conditions for the production of an outstanding product. An example of Beneful’s innovations were the IncreiBites, a smaller form of kibble in fresh packaging. They know healthy food for dogs.