In 1974, Andy Wirth’s dad got a place on the Squaw Valley ski patrol. It was there that Andy was born and grew up. He is breathtakingly proud of this land of mountains that rise by 3,000 feet. In some very successful years the snow falls from November to May. The valley beneath these mountains is largely covered by a parking lot. In 2010, Squaw Valley changed ownership when the widow of Alex Cushing, the founder of Squaw Valley, sold it to KSL Capital Partners. This was only the most current in one of many potentially world-class hotels, spas, golf courses, and elite clubs the organization has purchased all over the world.
As with all of their acquisitions, KSL poured oodles of cash into making their investment way better. One of its many innovations was naming Wirth as the CEO of Squaw Valley. Wirth has said that when he came back to Squaw Valley, it was not as good a place as when he left. He says that it had become plagued by undercapitalization, poor marketing, and inept management. For the next three years, Andy Wirth worked tirelessly to take back Squaw Valley to its glory days. His biggest move came in 2012 when he led Squaw Valley management to apply to the Placer County Planning Department for permission to build a new village.
Although Wirth had been away from Squaw Valley for some years, he had attained much experience in the industry or Intrawest. He continues in this role. Now he is leading his boyhood home into some really big changes. A big plan currently in the works is completely renovating a skier’s village with its seven-story buildings getting an additional 1,757 bedrooms and a 90,000 square foot recreation center. That is only an example of the massive project. Squaw Valley already had an enormous overhaul for its hosting of the 1960 Winter Olympics. This current overhaul is said to be equal to that. The plan for this recreation of the village, which as mentioned was given to the Placer County Planning Department, is an enormously ambitious plan that plans condos, hotels, cabins, plazas, courtyards, shops, restaurants, walkways, a training facility, pools, waterslides, zip lines, and even a river.
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