Looming courtroom battle between the former Hawks ownership and AIG insurance firm.

The previous ownership group of the Atlanta Hawks NBA franchise has taken legal action against AIG. According to the previous Hawks ownership group, which includes Bruce Levenson, the lawsuit filed against the New Hampshire Insurance company alleges a violation of a contract agreement with the insurance firm concerning the settlement of claims. An official press release statement by the current Hawks ownership led by the principal owner Tony Ressler, claims that the new regime is fully aware of the lawsuit although they are not part of it. The statement further adds that the principal parties behind the lawsuit no longer have existing connections with the NBA franchise.

The legal action taken by the previous Hawks ownership was prompted by the refusal of AIG to admit receipt of a notification of claim forwarded by Danny Ferry, the previous general manager of Hawks organization, and agree to settle the covered claims. The Hawks organization had taken insurance coverage with AIG against losses pertaining to employment practices. The cover included, but not restricted to, particular acts of unlawful termination as well as workplace torts.

In regards to the claim notice, there are court materials that prove that Hawks organization notified AIG that Danny Ferry had stated claims that in Hawks’ judgment were covered. So based on the aforementioned facts, the previous Hawks ownership firmly believes that AIG had no concrete reasons to neither argue that it wasn’t given a claim notice nor refute that its insurance policy didn’t cover the claim. Although the claim is confidential as proven by, the court documents, the claim seeks to obtain a further 50 % fine for the due loss and legal fees and expenses.

According to ESPN, Bruce Levenson is the previous proprietor of the Atlanta Hawks Basketball and Entertainment LLC. He boasts of a rich educational background having earned a law degree from the American University. He is the husband to Karen and a father of three sons. Apart from business, he also takes part in philanthropic activities and helped fund the center for Philanthropy (http://www.prnewswire.com/news-releases/undergrads-and-graduate-students-mastering-philanthropy-300038081.html) and not-for-profit leadership at the University of Maryland.

Read more on brucelevenson.com.

Waiakea Water: The Unique Bottled Water That Beats Out The Competition

Every few years, a new brand of bottled water emerges on the market, trying to distinguish itself from the rest with a unique backstory and location of origin. Soon, however, its popularity fades as consumers don’t consider the water different enough to justify the price.

A shining exception, however, is Waiakea Water, a brand of bottled water uniquely derived from Hawaiian volcanoes. Its founder, Ryan Emmons, has seen an astounding 5,000 percent growth since launching the product in 2012, and believes that its unique properties are to thank for its success.

According to Baby Boomster, The volcanic water comes from the Waiakea springs in Hawaii, and is naturally filtered over the course of thousands of feet of volcanic rock. This unusual source gives the water its unique taste that consumers are raving about, as well as health benefits that put the product in a class of its own.

At a pH level of 7.8 to 8.8, Waiakea water holds a high alkaline level which neutralizes harmful acids in the body. The water is also full of electrolytes, containing nutritionally-rich levels of magnesium, potassium, sodium and calcium, in addition to 30mg of silica, a mineral shown effective in reducing the risk of Alzheimer’s.

Additionally, due to the unique filtration process the water goes through, the product is free of many contaminants found in other common drinking waters.

Also adding to the company’s success is its charitable contributions. Working alongside Pump Aid, for every liter sold, the company donates 650 liters of clean water to African communities in need. Through its efforts, the company has managed to donate an incredible 500 million liters of water to Africa.

The company’s sense of ethical responsibility can also be seen in its revolutionary packaging. One of the first bottled water products to be completely carbon neutral, not only is the packaging completely recyclable, but the manufacturing process itself produces 90 percent less carbon emissions than competing bottled water companies.

Socially responsible, sustainable, and rich in nutrients, it’s no wonder that the brand doesn’t seem to be going anywhere anytime soon. Specialty Foods has it that Waiakea Water can currently be found in over 2,000 stores across America, and as international demand grows, the company is building a manufacturing facility in Hawaii.

The company is now valued at over $10 million, and founder Ryan Emmons will continue to focus on a product that is simultaneously sustainable, nutritious, delicious and charitable for a better world.

Learn more about Waiakea water: http://www.ebeverageservice.com/waiakea-hawaiian-volcanic-water-500-ml-12-ct/

EOS – the backstory behind the creation of the most loved lip balm

The new entrant

The EOS lip balm entered the market quietly some 7 seven years back but it quickly became a juggernaut and crush all before it. It is currently the country’s second largest selling lip balm and sells a whopping 1 million items per week. EOS took no time from making its way from the minds of its founders to the handbags of who’s who of the fashion and showbiz industry. The success of the brand, according to one of its founders can be attributed to innovative product design and marketing.

Product design

While designing the product, the founders looked at the existing products and realized that there was hardly any innovation in the product lines and competitor products looked and felt the same. Hence came the idea of developing a product which is different and livelier than the bland and medicinal looking lip balms. They also realized that the product needed to be centered majorly at women who were the majority customers. Hence came the spherical design, the varied fragrances and flavors and the crisp sound that comes when the lid is opened.

Marketing strategy

Then came the tricky part of marketing and distribution. To make matters worse, they faced a strong competitive space with products belonging to power houses like Pfizer. To being with, EOS found it difficult make its way to the shelves of retailers. However, all it took to get a start was a woman at Walgreens to like it and there was no turning back after that. The owners were also cognizant of the fact that their main targeting base was the internet savvy millennials. Hence, they made sure of their presence in social media though influence marketing and creative Pinterest, Instagram and Facebook pages. All this was later supplemented by partnerships with compatible brands like Disney and Keds.

After the soaring success of their lip balm, EOS has launched a few new products and are thinking of entering newer ventures with similar disruptively creative products.

Check out EOS products on racked.com and http://www.ulta.com/smooth-sphere-lip-balm?productId=xlsImpprod3490245 today!