Christopher Birch’s take on fashion and technology is an interesting one to say the least. In his article ” Tech Fashion Trends for the Future,” He describes the trend of technology and fashion through the 70’s 80’s and 90’s. He describes how cassettes and wearing boom boxes went together and how the walkman and ipod became wearable accessories. For Birch, not only did fashion and technology evolved, but they evolved together. In modern day, technology has advanced so far. With this incredible advancement in technology, so does the functionality. Chris Burch further drives this point when he quotes Anouk Wipprecht, “[technology is] like a playground, a place of experiment, and as you dive deeper and deeper into the technology and systems, it rewards you with endless possibilities.” Some of her inventions include a drink making dress.
One old fashioned example of modern day innovation can be found in bicycle helmets. Growing up, many thought it was uncool and ugly to wear bike helmets. Birch then writes about Anna Haupt and Terese Alstin creating an airbag for bike riders to wear around their necks that will explode and cushion the riders from any head injuries. When it isn’t opened up, the rider has freedom to turn their head and use their hands any way they want to without any fear of falling and hurting them self. Birch writes also about how fashion can actually increase popularity of new technology. For instance, Diane Von Furstenberg had Google Glass featured on the runway for everyone to see. This gave Google Glass great popularity by showing that glasses, stereotypically not in fashion, can be fashionable to wear, and these innovative glasses became more popular because of the fashion show.
Christopher Burch is the founder and CEO of Burch Creative Capital. His company provides financial consulting, planning, and services, and they do so by being creative. He believes his creative philosophy and approach to business leads to long term positive impact on the market and businesses.
He has had a long career as an investor and entrepreneur, and his vast experience has led him to the creation of many products such as ED by Ellen DeGeneres, Cocoon9, and Nihiwatu. Currently his investment portfolio has stakes in many brands including BaubleBar, Blink Health, Brad’s Raw Foods, Chubbies, Little Duck Organics, and Soludos.