A Review of the Services Offered by White Shark Media

White Shark Media is a prominent digital marketing firm with customized marketing solutions for small to medium-sized businesses. It is counted as one of the quickly growing digital marketing agencies in the United States. It is great to discuss what makes the services of the agency unique and value-added. White Shark Media offers two types of services namely Pay Per Click (PPC) and Search Engine Marketing (SEM). PPC campaigning process starts with a PPC Evaluation, and that is conducted by an AdWords Certified Professional. Interestingly, the initial evaluation is absolutely free for all the customers. It evaluates a number of critical data including ad testing strategy, ad extensions, tracking efforts, keyword and match type selection, optimization techniques used, and overall campaign performance.

Under the campaign process, it offers Local PPC Management and National PPC Management for businesses. The certified professionals work on both AdWords and Bing collaboratively to increase the results either locally or nationally according to the service chosen by the business. The service covers market, competitor, and industry research, extensions for AdWords and Bing, Scheduled optimizations and monthly reporting, keyword research to generate a better sale, and more. It also offers E-commerce Management and Enterprise PPC Management services. Both are similar to Local and National PPC management services, but specifically designed for the needs of online stores and enterprises.

While coming to the SEM services, it has an initial SEM Evaluation that covers overall AdWords performance, tracking efforts, keyword and match type selection, baseline audit, optimization technics used, and an SEO analysis based on key ranking factors. Similar to PPC Evaluation, the initial SEM Evaluation is also free for all the businesses. Based on the evaluation, businesses have the choice to use the service of White Shark Media or opt out. The followed services include Local SEM Management and National SEM Management for small and medium business groups.

Additionally, it has E-commerce SEM Management and Enterprise SEM Management for online and enterprise type businesses. It also has a specialized service called Local Listing Management that scans the local listing to help people to ensure their businesses are listed with local business directories. It also helps people to locate the duplicate listings to remove them. Additionally, it can find any redirection in the pages and help businesses to sort them out. Altogether, White Shark Media offers comprehensive solutions in the digital marketing ecosystem by offering the best possible services in paid advertising campaigns.

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Eric Pulier: A True Philanthropist

Being able to help someone without expecting anything in return is the way we as a people should conduct ourselves. This is what philanthropy is all about. Eric Pulier of Teaneck, New Jersey, demonstrates this perfectly and on a regular basis. Pulier is one of the top technologists in the world today, and he uses this technology to better mankind. People Doing Things, which is one of his founded companies, used advanced technology to help solve problems in the healthcare and education fields. Pulier also created one of the very first private social media platforms. This platform was named Starbright World, and it helped to connect chronically ill children by allowing them to communicate with one another. The children could now express their feelings and perspectives on what they were going through.

Eric Pulier has even helped to raise millions of dollars for charitable organizations around the world. At the same time, he has brought in innovative technology to economically disadvantaged communities. He was the top-billed honoree at the U.S. Doctors For Africa event back in 2010. This was for helping to bring advanced technology to the healthcare field in Africa. Basically, he is one of the most well-rounded individuals in the world. This brilliant guy also lead an exploration program for providing low cost cloud-computing to poor communities. This was known as the Clinton Global Initiative. His long list of accomplishments is a testament to what he’s done, and how he lives his life. It would be hard to find another progressively active person than this.

Besides Pulier’s philanthropic nature, he is known as an author, an entrepreneur, a technologist and an investor. He makes most of his fortune from capital venture deals, which has allowed him to do all of these beneficial things for society. As long as Eric Pulier is around, great things are always in the horizon.

To know more visit @: http://inspirery.com/eric-pulier/

Richard Mishaan Design is Taking Over the Interior Design Industry

Those who know Richard Mishaan Design also know the brains behind the firm. Richard Mishaan Design was founded by Richard Mishaan, an architect, fashion enthusiast and creative interior designer. He has been described by some as an expansive person, and this can be detected from his design style.

A leader in interior design, Richard Mishaan likes to use his skills and passions to create beautiful spaces. Mishaan is also a graduate from both the New York University and the Columbia University of Architecture. After graduating, Mishaan worked as an apprentice for Philip Johnson.

With commercial and residential clients appreciating their designs, Richard Mishaan Design is always on top of their game. They also provide their design services to clients in the hospitality industry. Some of their major projects are with hotels and homes. Apart from their innovative and creative interior design projects, Richard Mishaan Design also offers marketing services. To help with the branding aspect of the business, Richard Mishaan has collaborated with five licensing bodies.

Luxury and quality exude from all the designs created by Richard Mishaan Design. What most people do not realize is that there is a supportive system which backs Richard Mishaan. A firm is successful if its leadership is driven, and their employees happy. The team at Richard Mishaan Design works together on every project, and everyone contributes to the overall result in their own unique way.

Apart from interior design, architecture and fashion, Richard Mishaan is also a good writer. He has two books to his name, both of which were published by the Monacelli Press. His latest book, Artfully Modern, was published back in 2014. His other book is called Modern Luxury. Both books were written with the aim of providing the reader with insights in interior design.

Understanding The Details Revolving Around The Struggle Between Banks In Brazil And Luiz Carlos Trabuco Cappi’s Part In It All

The following article highlights the middle of a translation from Portuguese to English of the publication featured by Crescer and the financial impact it may have on regular Brazilians. Unless you are familiar with the story, Luiz Carlos Trabuco Cappi runs Bradesco, which is one of the largest in the country. It use to be the largest, but there was a merger of two smaller, yet powerful, banks to seize control of the top spot in the country. Things are changing, and Bradesco, along with its leader and financial superstar, Luiz Carlos Trabuco Cappi, are changing things. You may read the article in its entirety by clicking here. The information is far too vast to cover in one article. There is plenty of research done, and it is easily accessible to help explain the background of the situation.

The background of the article has to do with the struggle to control Bradesco, which Luiz Carlos Trabuco Cappi eventually took control of, and his name remains synonymous with the bank. Before he could take over, Bradesco was the largest bank and money manager in all of Brazil, which carries a lot of weight considering Brazil has the second biggest economy in all of North and South America next to the United States. That information clearly leads to the next fact, which is Brazil is biggest economy in South America. These facts keep the largest banks in Brazil very busy, popular places. A lot of money is circulated hourly. Knowing the background of the original article and Brazil’s financial standing in the Western Hemisphere, it is important to get the middle of the publication translated and available for everyone else. Below, is the translated material.

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From the Revista Crescer
In addition to Luiz Carlos Trabuco Cappi, there was also the current commander of the group’s investment bank, José Luiz Acar Pedro according to infomoney.com.br. He arrived in Bradesco after the purchase of the National Credit Bank, also known as the BCN, in 1997. Another name often mentioned by analysts was that of Vale president Roger Agnelli. Like Trabuco, Agnelli was nominated for the command of Vale by Bradespar, which is the shareholding arm of Bradesco and the company’s main shareholder. It is possible that, just as happened to Trabuco in the succession of Brandão, Agnelli, 49, is still considered very young by the standards of the institution. “Trabuco was born there, knows the culture and is up to the challenge of leading a huge financial institution like Bradesco,” says Antonio Jacinto Matias, vice president of Itaú Unibanco, the largest bank in the country, formed by the merger of the two institutions. Jacinto Matias is the one that named the new top bank Itaú Unibanco at the end of 2008.

Luiz Carlos Trabuco Cappi’s name would still have to be approved at the first council meeting to be held after the general meeting scheduled for March, but there should be no surprise. Cypriano, the outgoing president, had been at the head of the bank for ten years. In his management, Bradesco bought ten banks and the banks among them were the Spanish BBVA, Boavista and BMC. Additionally, he aggressively invested in the opening of branches. As a result, the volume of credit for Bradesco doubled.

There were several other men trying to gain control of Bradesco, and many of them were backed up or endorsed by various member branches of the bank. Also, there were several names nominated for different positions of the banks. It was clear the bank was looking for younger blood considering Roger Agnelli was 49 and only a few year younger than Luiz Carlos Trabuco Cappi. Finally, although everyone knows Luiz Carlos Trabuco Cappi took over, he had a lot of competition, and he had the big shoes of the outgoing president to fill.

Find more about Luiz Carlos Trabuco Cappi: http://www.istoedinheiro.com.br/noticias/negocios/20151218/luiz-carlos-trabuco-cappi-empreendedor-ano-nas-financas-2015/327856

Fabletics: The Making of a Brand


Since its inception in 2013, Fabletics has taken the sports gear market by a wave. The brand has experienced a 200% growth earning more than $235 million with a membership of 1.2 million. The brands success has been attributed to leveraging the power of the crowd which has a major impact on purchases. Consumers today rely on other consumers’ reviews to make purchase.

Reviews can accelerate sales and it’s no wonder that fabletics has a million subscribers. With the increasing digitalization of lives today, most consumers conduct an online search before making a decision to purchase their product. Just like any other businesses, Fabletics is aware of this factor and is doing everything to ensure that their clients get the best hence giving the best reviews to attract more buyers.

How Does Fabletics Distinguish Itself From Other Brands?

  • The brand has a VIP membership subscription option where they get the products at a discounted price. The VIP members get their complete attires picked for them every month. The regular members on the other hand pick whatever they want at standard prices.
  • There is a guide on how fabletics works so as to ensure that all their users are well informed on the model thus leading to fewer complaints since the members are informed about fabletics.
  • Monthly memberships guarantee the brand a certain number of sales each month.
  • There is inclusivity of all sizes and shape. Most sportswear is designed for relatively small bodied people; however Kate Hudson’s Fabletics is ensuring that there is something for everyone regardless of their body size and shape.
  • Personalized service: Fabletics’ members receive sportswear based on their preferences and lifestyles. This way their clients get trendy gear and customized services for lower prices than those of other vendors.

When new members join Fabletics, the first thing that they are required to do is to take a lifestyle quiz where they give answers to various lifestyle questions. This quiz helps the site to help the subscriber choose outfits that most suit them. If you are a fitness enthusiast then you should subscribe to their website and take the lifestyle quiz in order to discover the best outfits for you and purchase them at half the market prices.

How Kate Has Contributed To the Growth of the Brand

Kate is a totally hand-on kind of person. She gets involved in all aspects of the business. Whether it is picking strategies, the designing process or budget reviews, she makes sure that she works together with her team. She also wears the Fabletics gear which in a way plays a role in affirming the genuineness of the brand. This way her clients gain confidence in the brand earning her more clients and loyalty. Her commitment to stay hands-on has promoted rapid growth of the brand in the market.

According to Kate Hudson, some of the key factors that ensure the brand’s success include;

  • Taking risks and believing in yourself. Her motto is to live your passion. Life on earth is very short, focus on what matters the most.
  • Relying on data to make business decisions. The lifestyle quiz helps Fabletics to collect data which they use to make business decisions
  • Staying hands-on and identifying the right market opportunities


Putting together a winning brand is not an easy task for most celebrities, but Kate Hudson has successfully created a not only a trendy brand but also a brand with a seemingly bright future. With the right attitude and creative inventions in active wear, the brand is bound to grow more and more in the coming future. Their strategy of inclusivity will definitely win more clients and subscribers around the globe.

Susan McGalla; A Pioneer for Women in Leadership

Modern society is beginning to prove more and more that dreams do come true. From coast to coast, sea to sea, hopeful prospects are seeking employment and working toward achieving their dreams of self-actualization. In today’s society, organizations are seeing an increase in diversity, gender differences, and cultural backgrounds at an increasing rate. What happens, however, when diversity meets that tainted glass ceiling in an industry long considered designed for male leadership?

Susan McGalla was born in East Liverpool, Ohio to a family that left no slack for females. Two older brothers and a football coach father taught her to be strong, work hard, and always be willing to stand behind your ideas with confidence even when others may not feel the same. She received her Bachelor’s Degree in Business and Marketing from Mount Union College, where she also currently serves on the Board of Trustees and Advisors. Susan McGalla is married to Stephen McGalla, a wealth manager.

Her career in marketing and managerial positions began in Pittsburgh, Pennsylvania with the Joseph Horne Company, where she would serve in various capacities from 1986 to 1994. She began her career in the corporate industry working for American Eagle Outfitters, which was a company in which the executive leadership were predominantly males. She would break the trend before leaving by attaining the position of President of the company. Her ascension in the company would prove to pave the way for a cultural change at the corporate level, which saw the integration of more females in executive leadership positions and create a culture of diversity not identified by gender differences. After leaving American Eagle, Susan McGalla founded P3 Executive Consulting and eventually became the Vice President of Business Strategy and Creative Development for the Pittsburgh Steelers.

Though one may believe that her ascension to this position has allowed her to develop initiatives for women, Susan McGalla does not agree with that as being a solution to increasing female leadership in the work place. She believes that in order to increase the number of capable female executives in organizations, that sponsors, or senior executives, should invest in their female employees and give them the opportunity to step up to the position in which they desire to rise. By doing so, it not only challenges women to be authoritative in a predominantly male industry, but also challenges executives to place their faith in women and give them a chance to lead.


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Matthew Autterson is Helping the Disabled Behind the Wheel

Matthew Autterson is a savvy businessman and philanthropist in Denver Colorado. He currently serves as a member of the Board of Directors for Falci Adaptive Biosystems or (FAB). Autterson has had several leadership roles throughout the years working with the Denver Zoological Foundation and the Denver Zoo. Matthew is a highly regarded man in the business community of Colorado and beyond. He has a true passion for the disabled and uses his experience to help create technology that will benefit them in the workplace. He collaborates with therapists, physicians, and wheel chair therapists to come up with ways to improve the lives of the disabled. Matthew Autterson is also working with FAB to develop clinical stage drugs aimed at neuropathic pain management.

In his early years, Matthew Autterson graduated from Michigan State University with a B.A. in Finance in 1980. Later he would move on to the University of Denver to obtain a degree in Tax System. His first place of employment was at First Trust Corporation. Later it would be renamed SunAmerica and then bought out by AIG for an estimated $18 billion. He then joined Colorado State Chartered Company in 1982 and was appointed the President. Now he is working with Falci Adaptive Biosystems. FAB is a nonprofit organization focusing on helping those with neuromotor disabilities. The utilize the brains of engineering experts and medical staff to bring effective technology into rehabilitation systems. The company has a Motorsports program to help encourage the disabled.

Falci Adaptive Motorsports is the world’s largest organization that puts the disabled into a racing experience. They have been able to set outstanding records by working with quadriplegic and paraplegic drivers. Falci Adaptive Motorsports promoted the creation of two special Corvettes. One is paraplegic friendly and the other accessible to quadriplegics. There are so many recreational and athletic sports that the disabled are able to participate in this day and age. Falci Adaptive Motorsports wants to be added to the mix. Falci Adaptive Motorsports is one of the world’s premiere organizations dedicated to putting wheelchair-bound race enthusiasts back into a memorable racing experience.