Nintendo Switch dominates Black Friday online sales

If there was any doubt that the Nintendo Switch has been built to be a contender in the console wars, those doubts were likely erased over the long Thanksgiving holiday weekend. Adobe posted a report on Monday as part of its Digital Insights Initiative that tracks the best selling products through retailers’ websites.

Adobe takes this particular report seriously as the company says it’s based on more than 4,500 retail websites and 55 million sales SKUs. At the essence of this new report is that Holiday weekends are big weekends for Nintendo’s newest console. The Switch had a very good Veterans Day weekend, and it had an even better Thanksgiving weekend. The Switch was the best selling console on both weekends, closely trailed by the Playstation VR.

On Thanksgiving weekend, there really wasn’t a particular competition. Of the five big consoles, the Xbox One, the PS4, it’s high def iteration and the Switch, Nintendo blew the competition away. Just how impressive is that feat? Sony has said it had a monstrous Black Friday but its sales didn’t come close to what Nintendo was able to do.

This has to be hailed as more than great news for Nintendo, considering their previous console was an abject failure. While initial reports seemed to be hinting at success for the console, there had to be a bit of trepidation that sales simply weren’t going to be anywhere close to what the company had seen in early projections.

It turns out that games like the newest Legend of Zelda, as well as the Mario Odyssey were big time helps in making sure that people wanted the newest console on the market. Nintendo has also benefitted from the fact that this fall is the first time the Switch has been readily available at most retailers. After it’s launch this spring there were long periods of time when the console wasn’t available at any retailers, whether or not people were talking about brick and mortar stores or online shops.

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