EA Opens Up About Controversial Loot Crates.

There has been a bad power-creep over the years relating to the increase in price and reduction in ‘finished product’ quality regarding the video game industry. This has largely been due to the rise of DLC and the prominence of ‘pay to win’ style schemes. EA has been one of the most notable offenders and they’ve come under particular scrutiny for their work on the ‘Star Wars: Battlefront II’ beta release. The problem, fans argued, was that EA was putting too much emphasis on the Loot Crate concept and it was turning off fans who didn’t want to effectively pay for a game every time that they played it. EA finally went public, addressing those concerns.

It was EA CEO Andrew Wilson that took to the public forum in order to comment on the rise of loot crates, paying to win, and how fans are reacting to the concepts. Wilson said in a conference call, “We are engaged in that conversation, engaging with our player son a daily basis as we think about that.” Wilson’s words weren’t particularly strong and they definitely won’t tide the anger that has been building up in the hearts, and wallets, of gamers around the globe. Wilson went on to highlight the ‘Star Wars: Battlefront’ sequel as an example of how they are engaging in more fair practice with consumers. He pointed out that all DLC in ‘Battlefront II’ will be released for free instead of hiding behind a ‘season pass’ style offering.

EA has consistently come out to say the right things regarding the problem surrounding pay to win gaming. Their goal, ostensibly and according to Wilson, is to create “Balance and fairness inside of gameplay”. Whether this is lip-service or a genuine gesture remains to be seen, but you can rest assured that gamers will be paying close attention.

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