Fabletics vs Amazon Competition Heats Up

When comes to athletic clothing women are going to want to work out in something that is comfortable. Kate Hudson knew this when she helped Adam Goldenberg and Don Ressler start Fabletics. She was focused on style, but she would also make a heavy emphasis on how much comfort played a part in what consumers were buying. After all, no one wants to get in a workout of stretching and jogging with tight yoga pants or uncomfortable tights and leggings. Hudson wanted to make sure that consumers were comfortable, and she also wants to make sure that they had a lot of variety at their disposal. Her passion about these two things would lead to the birth of Fabletics. She would not do it alone, but as one of the co-founders of Fabletics Kate Hudson is easily the most vocal.

 

It makes sense for her to be the one that is spreading the news about her brand because she gets to kill two birds with one stone in many cases when she does interviews. She has been known to take small roles in movies that allow her to get to a television night show with host like Jimmy Fallon or Jimmy Kimmel. She gets the chance to promote the movie, and she also gets a chance to talk about the Fabletics brand.

 

The same thing is possible for magazines where Kate Hudson is being interviewed. She has no problem talking about her entertainment life, but it is obvious that Fabletics has become the thing that she is showing the most interest in. It has become what defines the brand. Kate Hudson is literally the face of Fabletics. As soon as people go to the website they see her advertising a certain type of garment that comes from the Fabletics brand.

 

When people are watching the commercials they are going to see Kate Hudson and some of these commercials as well. She is very vocal, and the fact that she appears in so many different places makes it quite easy for people to recognize her connection to Fabletics.

 

The biggest area where she is making a connection with people is through social media. This is where she has an edge on Amazon CEO Jeff Bezos when it comes to promoting the Fabletics brand. She has managed to entice a great deal of consumers through social media with her unique clothing line.

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