Malcom CasSelle: A pioneer in blockchain powered microtransactions

Malcolm CasSelle is no stranger to the world of tech startups. After graduating from MIT and Standford University with a bachelors degree and masters degree respectively, both in computer science, Malcolm CasSelle was ready to make a name for himself. It was in 1995 when Malcolm CasSelle became a co-founder and CTO of NetNoir, a media production company focused on Afrocentric culture.

Since the early 2000’s, Malcolm has also been involved in projects on an international scale. He was a co-founder of PCCW, a telecommunications company headquartered in Hong-Kong now worth over $35 billion. In 2006 Malcolm signed with Capital Union Investments, an investment firm also based in Hong-Kong. His experience in managing start-up companies led him to become a director at Capital Union, where he would manage private equity investments into late-stage companies.

Apart from being directly involved in company leadership, Malcolm was also an early investor in companies such as Facebook and Zynga. When bitcoin was first released, Malcolm recognized the potential of a decentralized peer-to-peer payment system.

Malcolm CasSelles present day ventures have a strong focus on the video game industry as well as being an angel investor to other like-minded entrepreneurs. By 2018 the video game market exceeded $100 billion in annual revenue of which microtransactions are a small but growing percentage. Malcolm serves as the CIO of OPSkins, a leading merchant of virtual assets within video games, as well as the president of WAX (Worldwide Asset eXchange).

WAX streamlines in-game asset purchases by powering it with blockchain technology. Previously, a “fragmented” system of different and sometimes poorly integrated technologies behind payment processors, the video games themselves, and even regional locking across different countries have led to a less than optimal experience for video gamers. WAX solves this dilemma by letting players tokenize assets in video games. This makes the asset platform-independent and therefore common for all users.

Thanks to the WAX Platform, players can buy and sell their virtual assets almost instantly without interruption or pause to their gaming experience.

 

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