Fortress Investment Group has demonstrated massive progress since 2002 when the company transitioned to become an alternative asset manager. Before the transition, the company had concentrated on the management of private equity fund, which was the primary source of capital for the organization. However, since the recruitment of Peter Briger into the firm, Fortress Group has been one of the best asset managers in the industry.Investing in alternative assets has always been a problem for a significant number of investment companies operating in the United States and other parts of the world. Some companies believe that investing in such assets would lead to devastating financial challenges because they do not guarantee income both in short and long term.
However, Fortress Investment Group has created its significant wealth by investing in assets that some organizations would never have considered.However, Fortress Investment Group did not experience many challenges as the company had invested in strategies that helped it to withstand the problems. Although its customers were stricken, the firm remained operational despite a significant number of financial entities such as banks, wealth managers, and insurance companies closing down their operations.The first decision that the three individuals undertook was registering the company in the stock market where it could sell its shares to the members of the public.This was a risky move but later proved to be a milestone that no other asset manager has ever experienced.
After registering in the NYSE, Fortress Investment Group was able to achieve a significant amount of money that it used for investment purposes.Financial organizations are operating in an era where customers are becoming important and influential in the ways organizations operate. Fortress Group was started as an entity that was geared towards changing the market by offering customer based services. Upcoming investment companies should borrow this strategy, which would spur their growth.Lastly, the three leaders agreed on a important business strategy that would help the company to be more efficient and competitive. This strategy involved incorporating technology in all departments of the organization. The move did not only help the company to be efficient, but it also enabled it to cut on operational costs and used the savings to invest in profitable assets.