Waiakea Water: The Unique Bottled Water That Beats Out The Competition

Every few years, a new brand of bottled water emerges on the market, trying to distinguish itself from the rest with a unique backstory and location of origin. Soon, however, its popularity fades as consumers don’t consider the water different enough to justify the price.

A shining exception, however, is Waiakea Water, a brand of bottled water uniquely derived from Hawaiian volcanoes. Its founder, Ryan Emmons, has seen an astounding 5,000 percent growth since launching the product in 2012, and believes that its unique properties are to thank for its success.

According to Baby Boomster, The volcanic water comes from the Waiakea springs in Hawaii, and is naturally filtered over the course of thousands of feet of volcanic rock. This unusual source gives the water its unique taste that consumers are raving about, as well as health benefits that put the product in a class of its own.

At a pH level of 7.8 to 8.8, Waiakea water holds a high alkaline level which neutralizes harmful acids in the body. The water is also full of electrolytes, containing nutritionally-rich levels of magnesium, potassium, sodium and calcium, in addition to 30mg of silica, a mineral shown effective in reducing the risk of Alzheimer’s.

Additionally, due to the unique filtration process the water goes through, the product is free of many contaminants found in other common drinking waters.

Also adding to the company’s success is its charitable contributions. Working alongside Pump Aid, for every liter sold, the company donates 650 liters of clean water to African communities in need. Through its efforts, the company has managed to donate an incredible 500 million liters of water to Africa.

The company’s sense of ethical responsibility can also be seen in its revolutionary packaging. One of the first bottled water products to be completely carbon neutral, not only is the packaging completely recyclable, but the manufacturing process itself produces 90 percent less carbon emissions than competing bottled water companies.

Socially responsible, sustainable, and rich in nutrients, it’s no wonder that the brand doesn’t seem to be going anywhere anytime soon. Specialty Foods has it that Waiakea Water can currently be found in over 2,000 stores across America, and as international demand grows, the company is building a manufacturing facility in Hawaii.

The company is now valued at over $10 million, and founder Ryan Emmons will continue to focus on a product that is simultaneously sustainable, nutritious, delicious and charitable for a better world.

Learn more about Waiakea water: http://www.ebeverageservice.com/waiakea-hawaiian-volcanic-water-500-ml-12-ct/

EOS – the backstory behind the creation of the most loved lip balm

The new entrant

The EOS lip balm entered the market quietly some 7 seven years back but it quickly became a juggernaut and crush all before it. It is currently the country’s second largest selling lip balm and sells a whopping 1 million items per week. EOS took no time from making its way from the minds of its founders to the handbags of who’s who of the fashion and showbiz industry. The success of the brand, according to one of its founders can be attributed to innovative product design and marketing.

Product design

While designing the product, the founders looked at the existing products and realized that there was hardly any innovation in the product lines and competitor products looked and felt the same. Hence came the idea of developing a product which is different and livelier than the bland and medicinal looking lip balms. They also realized that the product needed to be centered majorly at women who were the majority customers. Hence came the spherical design, the varied fragrances and flavors and the crisp sound that comes when the lid is opened.

Marketing strategy

Then came the tricky part of marketing and distribution. To make matters worse, they faced a strong competitive space with products belonging to power houses like Pfizer. To being with, EOS found it difficult make its way to the shelves of retailers. However, all it took to get a start was a woman at Walgreens to like it and there was no turning back after that. The owners were also cognizant of the fact that their main targeting base was the internet savvy millennials. Hence, they made sure of their presence in social media though influence marketing and creative Pinterest, Instagram and Facebook pages. All this was later supplemented by partnerships with compatible brands like Disney and Keds.

After the soaring success of their lip balm, EOS has launched a few new products and are thinking of entering newer ventures with similar disruptively creative products.

Check out EOS products on racked.com and http://www.ulta.com/smooth-sphere-lip-balm?productId=xlsImpprod3490245 today!

 

White Shark Media: Adaptable and Innovative

The internet is always changing. Often times, the techniques that work in a certain era are not going to work in a later era. For one thing, search algorithms are always being adjusted. There have been algorithm changes that have resulted in sites that have once ranked high being dropped off of the front page. As a result, many people lose business and tend to have to go back to the drawing board. A similar thing has happened with the AdWords campaigns. Adjustments were made so that the search engines could provide a better experience to the users. It is important for online business owners to be able to make the necessary adjustments to their sites.

 

However, not everyone is going to have the time to find ways to make adjustments to their approach to bringing out the right campaign to attract customers. Fortunately, there are companies that are willing to help bring out the right ad campaigns in order to help people bring in enough customers and therefore generate a lot of revenue. One particular company is White Shark Media. This company is filled with a lot of professionals that are good at what they are doing when it comes to bringing in the traffic.

 

One thing that makes White Shark Media  stand out from the rest is that the professionals are passionate about the work they do. They are very passionate about doing the work needed to market the company of their clients to the right people. As a result, people will get to see results at a fast rate. White Shark Media professionals actually enjoy the work of coming up with a very creative campaign that will bring business to their clients. They are also very skilled at adapting to the changes that the search engines throw their way.

 

Find out more about White Shark Media:

 

https://www.crunchbase.com/organization/white-shark-media#/entity

The impact that Malini Saba is making in the business world

Malini is a business woman of Asian descent. She was born in South East Asia but has beat all the odds and succeeded in the world of American business and is now powerful not only at a local but at an international level. One of the great things you will realize about the investment portfolio of this woman is that she was not afraid to start small, and that she diversified to all types of investments from the world over at a very young age.

As is characteristic of third world countries, Malini has been a victim of corruption. She was once forcefully evicted from an area that she had put up business. She did try to fight back against the corrupt individual who was trying to take away her property but she ended up losing a lot of money and other resources including her time and business.

This did not deter her from pursuing the dream because soon enough, she was up and running and trying to put up another business. Her hard work and unrelenting spirit has really paid off because today, she is the proud owner of many investments which include rice fields, real estate investments and the energy business.

Another amazing thing about Malini is her interest in helping women especially those in underprivileged communities. She started the Stree Mukti; global investment in women. This is a community that focuses on helping women with a low income make improvements in their lives.

In the 90’s Malini started creating an investment portfolio with companies in the Silicon Valley. She put her money into ventures such as PayPal, Sycamore Networks and Netscreen Technologies. With the advent of the information age, these investments have become very successful, catapulting Malini to the world of great financial success.

Malini Saba has very traditional family values. She is a mother of one and believes that she should always be present for her child. When she is not busy being a mom, which is her priority, Malini invests selectively in the commodity market. She describes herself as lucky to have made the investment choices that she did, but the honest fact is that it was a combination of intelligence and following great investment advice that she has made it this far in a world that is more often than not dominated by men. Malini is truly an exceptional business woman, mother and philanthropist.

 

The Basics of Managing Your Online Reputation

Whether you’ve just opened your business or run an established firm, people will talk about your brand online. According to Site Point, 72 percent of consumers engage with brands via social media. The best way to build your brand is to take charge of your online reputation management and shape the messages consumers receive about your brand. If you’ve already noticed your brand earned a poor reputation online, you may need the services of a brand reputation management firm or publicist, but if you’re starting out or have mostly positive feedback, you can handle the basic management by implementing these tips.

Know what’s out there. Search for your brand using Google and Yahoo. Read what people have already said on social media, review sites, forums and in comments on your website and blog. Set up Google alerts for your business, so you know when a mention of your brand occurs or use Buzzsumo. Also, in Twitter, set up your dashboard feed with your business name, brand name(s), products and relevant hashtags so you can easily monitor tweets about your business. Use WooRank to monitor your brand in multiple languages.

Encourage the positive. Let your customers know how to leave a review and where to leave them. You can include a link to Yelp or your Yelp badge on your website and in your Twitter biography. Also, link to your Google Business page and Reputation Defender’s review site. If you’re not already reviewed on Angie’s List, encourage customers to add you there.

Promote yourself. Actively promote your business and build your reputation. Self-promotion also lets you improve a poor reputation. You choose which aspects of your business to discuss and promote, and you can amend or correct incorrect information about your business. Some key tools for self-promotion include:

– blogs

– social media

– a business website.

Address criticism. Although it may not sound like it when you read it, your customers’ or fans’ criticisms are constructive criticisms. Respond to them with a positive tone and a learning ear. Don’t ignore them. Don’t delete them. Respond with the intent to improve your brand.

Encourage radical transparency. Let employees know you want them to talk publicly about the company’s products and services. Let them know you appreciate their efforts to publicize the business and improve it with their feedback.

By implementing these basic techniques, you can take charge of your online reputation. With a little effort, you can build and improve your online reputation. Become known positively for your brand and keep it that way.

 

Eric Pulier: Much More Than a Series of Accomplishments

Eric Pulier is a Los Angeles, California-based entrepreneur, computer technologist, published author, editor, technical genius, public speaker for premier technology conferences the world over, a time and money donating philanthropist and a Magna Cum Laude Harvard graduate (1988). He’s founded and co-founded over fifteen companies. These include Akana, Desktone, People Doing Things, ServiceMesh and vAtomic Systems. One of these (this year) sold for an incredible $350 million.

Just a portion of Pulier’s skill sets include Cloud computing, leadership, networking, executive management, business start-ups and strategic partnerships. His curriculum vitae is amazing. What some may not know about Eric Pulier is that he also owns a restaurant and a nightclub.

However, business phenom Eric Pulier is much more than a series of accomplishments, accolades and impressive titles. When one looks past all of this, one sees a man who is guided by simplistic, yet critical and somewhat spiritual ideals. He knows the importance of maintaining a positive mindset, of surrounding himself with those of a similar mindset, how to take something very small and make it really big and why it is so important to give back to others, in a meaningful manner. He is a man who lives what he believes to be true.

Pulier is also a family man. He’s a father and has four children. It is clear, while simply glancing at the organization’s for which he has assisted and given-to, in some manner, that he is also passionate about the needs of others, children in particular. The breadth of one man’s benevolence is unknowable.

Eric Pulier at Professional Social Media: https://www.linkedin.com/in/pulier

Reputation Management Made Easy

Ever wanted to erase some nasty mistakes made in the past? Most of us have. The problem is that the modern internet era makes it hard to hide poor choices. One poor choice can plague your work career for life. It is very important that you maintain the appearance of good to those who might be watching.

Reputation Management Fixers has some powerful tips for making your public image high quality. One is to live a high quality life. Advertise it. It is more challenging to pretend that you are okay, than to actually be okay. Clean up your act, and your public image will follow. Identify what in your life is positive, and make sure that your social media reflects that. Also identify what in your life is negative, and make steps to change it. Many people waste too much time trying to erase the past, rather than improve the present.

Some good ways to improve the present is to make a list of your accomplishments, and then publish them online. Make sure that people are informed about all you are doing to make your life more effective. This will help employers who are making a decision about whether you will be a solid employee. Sometimes, the past can be overlooked if the present is full of prestige.

Limit the number of people you share personal information with. Being discrete can help you avoid awkward embarrassments in the future. Have a core group of trusted associates, but not the whole neighborhood, unless you want something to slip out that is unpleasant.

Another good way to keep your online image looking good is to update your webpages frequently. Help your friends and coworkers see improvements. If you recently graduated, make sure that your social media pages reflect your accomplishment. If you overemphasize how good you are doing, then the embarrassment of past mistakes being exposed will be greater.

Facebook is a great place to start in making sure that people have a good idea of who you actually are. Make sure that your Facebook profile is not full of negativity. Do not chew out people online. Reputation Management Fixers is an online presence management company looking forward to coach you further on improving your public image.

George Soros Criminal Justice

George Soros is someone who has a great life story. Despite starting out in poverty, he has been able to work himself up in the world. He is now one of the richest people in Europe, and he uses his wealth to make a lot of things happen. He is a progressive, and he wants to use his wealth to change the world the way he sees fit. Although he is not without controversy, he has been able to accomplish a lot of things over the past few years. One of the things that he is really interested in is the criminal justice system on Bloomberg. There are a lot of people calling for reform in this area in the United States. With all of the controversial news on the subject, it is no wonder that this is a hot topic for a lot of people. Thisarticle is a good example of some of the reforms that he is working on today.

George Soros Early Life

From the time he was young, George Soros has always wanted to accomplish great things. He grew up in a poor country, and he left his family to go to school in England. There are a lot of people who would not have the courage that he had to do so. After he went to school, he ran out of money and had to start working. This is where he found that he had a deep passion for finance on theatlantic.com, and he was able to work under someone who taught him about the industry. He moved up quickly within his company, and he was eventually able to go out and start his own. He is a classic story of working his way up through the industry due to hard work and passion.

Helping Others

One of the things that has defined the life of George Soros is helping other people. He is very passionate about tax reform on nybooks.com to make rich people pay more in taxes. Although some people do not agree with his stance on the economy, he is someone who wants to help as many people as possible. There are a lot of people who look up to his work, simply because he has been able to accomplish so much during the course of his career. With the criminal justice system in his sights, there are a lot of people who think that reform is going to come soon.

Final Thoughts

George Soros is a great example of what can be accomplished if you work hard enough. Over the past couple of years, he has worked a lot on the criminal justice system. This is an area that has a lot of controversy, especially in the United States.

Read more: https://www.project-syndicate.org/columnist/george-soros

Kyle Bass May Have Missed The Mark With China

 

The Chinese economy has been in the throes of a pre-recession for some time, and they are not growing at the rate they once were. There are several investors who are waiting to see what will happen as China adjusts its economic policies, but Kyle Bass is betting against China in a run on currency speculation.

 

#1: China’s Yuan Currency Is Faltering

 

The Chinese government is quite nervous about the state of their yuan currency, and they must alter their economic policies before the yuan falls apart. The government reserves the right to make changes to their policies at any time, and they may halt trading on the yuan if they see fit to do so. Kyle’s bet against China simply will not work because China may solve the problem by using powers Kyle does not have.

 

#2: Kyle Has Been Quite Brash In His Prediction

 

Kyle has told multiple media outlets of his prediction, and it is quite difficult to miss it. He is brash because he believes he is correct, but he has left out the most crucial step where the Chinese will alter their policies until he is thwarted. Everyone who speculates on currency must be assured that economic policies will not change overnight as they invest.

 

#3: Kyle Failures Go Beyond China

 

Kyle’s hedge fund at Hayman Capital is in ill health, and he is no longer an active member of the investment community. Kyle has spent much of his time on television and radio, and he prefers to make his name in the realm of pop culture.

 

Kyle Bass’ brash call on the Chinese yuan is incorrect in all respects. The currency may not lose all its value, and the Chinese government can stop the fall of the yuan at any time.

Thor Halvorssen Is a Democratic Socialist Champion

Some of the most evil governments in the world claim to be socialist democracies, according to Thor Halvorssen, countries the likes of North Korea and Venezuela make such claims of their despotic out-of-control madness they falsely claim are sovereign governments. He points out the rampant corruption, oppression over their citizens, and the huge amount of hypocrisy demonstrated.

Halvorssen has committed himself to winning true freedom for all the people of the world. He joins several of his family members who have also worked for freedom over the many years they have struggled for it. His family has been among the major leaders in their native Venezuela. But, when conservative commentators have tried to smear his view of democratic socialism, he has set them straight, right quick. Read more: Trouble Maker For Tyrants | Weekly Standard

According to The Atlantic, Thor Halvorssen actually very much supports true democratic socialism. And, he points out the Scandinavian countries, such as Sweden and Norway, are actually very stable and happy socialist democracies. Halvorssen traveled to South Korea, where he participated in a major human rights conference in the central city of Seoul.

He was there to present his ideas for helping oppressed people-groups of the world achieve freedom. He was so passionate about human rights that he was calling and texting people all over the world. Of course, being in East Asia, most of the recipients got the calls and texts at very odd times of night.

Thor Halvorssen has been fighting for freedom in his native Venezuela for many years. This builds upon a tradition of leadership and activism throughout his family history. His own father was a major help to two governments during World War II; both Venezuela and Norway.

He advised the then-king on how to harbor for safety the entire Norwegian merchant marine fleet. This same man was abducted off the streets of Venezuela in the 1990s and held and tortured. Thor’s mother was shot and nearly killed when she was attending a peaceful public meeting. Others were shot and killed by the same evil security forces.

Learn more about Thor Halvorssen: https://www.facebook.com/thorhalvorssen/