Doe Deere, also known as Xenia, came to the United States in 1999, from Russia. She married a man named Mark and they are still married today after 16 years. That’s very admirable in this day and age. Ms. Deere has had many experiences in many different fields, trying to find her niche, and it seems she has found it in the cosmetics industry. Along the way, she has acquired a knowledge of many different things, which makes her a true renaissance woman.
Ms. Deere and her husband, Mark, started a rock band in 2002, called Sky Salt. Their sound was a combination of heavy rock and music that is heard in a music box; the two sounds which are almost polar opposites of each other. Ms. Deere calls it fairytale rock. Ms. Deere and Sky Salt were doing a photoshoot and she decided she needed a certain style of clothes, so she searched on eBay for these perfect clothes, and that’s when her eBay clothing store, Thunderwear on storyexhange, was born. She decided she would have an eBay store that sold the kind of clothes, she prefers to wear. It was her first venture in sales. It was also a venture in fashion design, because Ms. Deere altered the clothes she was selling and re-designed them, so they bared no resemblance to the original pieces.
In 2004, her eBay store, Thunderwear, went through a transition in which it would no longer sell other people’s designs, but it would sell only her clothing designs, hence, it was christened, Lime Crime. While designing clothes, she worked with bright color combinations and patterns, and she honed her own style. This was a style she would be known for because it became her signature style and it wouldn’t be limited to fashion design. In late 2004, she established limecrime.net, a website she designed and created herself, to market her fashion designs the way she wanted to. Ms. Deere was her own boss and she called the shots in how she would run her business and market her fashion designs.
Ms. Deere started experimenting with different kinds and colors of makeup and perfecting her own makeup techniques, which she would display on her Lime Crime website. In 2005, she started doing makeup tutorials on her website. She got many requests from her followers for many different kinds of makeup looks and techniques, that it became apparent to Ms. Deere that her makeup tutorials were more popular than her fashion designs. In 2006, her Lime Crime website centered only on makeup. Although, Ms. Deere’s website was doing well and it was immensely popular, there were other things that were happening in her life that preoccupied her.
Her band, Sky Salt, broke up and she became despondent because her dream of being a musician wouldn’t be realized. She stopped doing everything that she loved doing. She got a job at an investment bank. But still she wasn’t happy. A year went by and she decided she would do a musical solo project and Doe Deere was brought to life. Ms. Deere recorded a 5 song album, called Supernatural, that did very well on the charts. Even though Ms. Deere was accomplishing what she wanted to on the music front, something was still missing. Ms. Deere loves creating music but she realized she loved color more. Working with color and makeup gave her an outlet to express herself, the way music couldn’t.
Ms. Deere decided to devote all of her time, energy, and effort to Lime Crime. She decided to establish a blogazine where she could display her tutorials and her other products. Ms. Deere realized that she could create the perfect makeup line with the colors that she loved, displaying them using her makeup techniques, on her website and blogazine. She figured that there wasn’t a makeup line like the one she wanted to create, so she did. She created her own makeup line, complete with beautiful packaging, and marketing, and Lime Crime Makeup was born in October 2008. She had finally realized her dream and she became an established, self-made woman in the process.