Bruno Fagali Discusses Conflicts of Interest in the Brazilian Advertising Industry

Bruno Fagali is a Brazilian attorney specializing in public ethics and corporate integrity. He began his career at the Pontifical Catholic University of Sao Paulo, where he earned a law degree and post-graduate diploma in Administrative Law. Bruno Fagali moved on to the prestigious University of Sao Paulo, where he held a fellowship in 2015, and studied for a master’s degree in Administrative Law and Anti-Corruption Measures.

Bruno Fagali began his career while still a law student as an intern at Tojal, Teixeira Ferreira, Serrano and Renault, a major Sao Paulo law firm, and later became an associate at Radi, Calil, and Associates. He currently practices law through his own firm and serves as Director of Corporate Integrity for nova/sb, one of Brazil’s leading advertising agencies.

In a recent article he published in an industry website, Bruno Fagali discusses several red flags that could indicate ethics issues for the advertising industries. One of the major red flags that Fagali discusses are payment irregularities, for example situations in which an agency does not charge a client, or where an agency does not disburse funds as agreed as part of an under-the-table deal.

Another red flag that Bruno Fagali highlights is conflict of interest. According to Fagali, regulations require that agencies prepare a media plan for each client which includes costs, strategies, tactics, and an analysis of the target audience for the media campaign. Not following all of these steps is a major red flag for Bruno Fagali. For example, one company allegedly hired an agency to handle a campaign on behalf of a well-known Brazilian politician in exchange for the congressman’s support of the business’s financial interests.


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