Category Archives: Advertising Industry

How NewsWatch TV Would Build You a Global Name within Minutes

What every business expects when starting up is being successful no matter how it has started. However, achieving this success requires the business to know the advertising companies it should work with. Many businesses even go to an extent of contacting the best TV shows to showcase what they deal with. If a business utilizes a TV show in the right way, the kind of awareness it creates is exceptional. This is what NewsWatch TV has come to help businesses do. Many small organizations, businesses, independent app developers and companies have achieved great success through a TV show program on NewsWatch TV.


Avanca is one of the companies that know what it means to showcase something through this TV show. The company had initially set to make more than $10,000 within 30 days. The business goal looked good and for sure it was. However, the NewsWatch TV helped the company realize something greater than this or exceed its expectations. After airing a promotional segment through NewsWatch for one minute, Avanca Indiegogo campaign gained unmatched view and presence. The results were unbelievable. The company gained a total of $456,551 within the 30 days set, giving it 29 times more of what it had initially set. Contour Design campaign, Saygus Smartphone campaign, and Steelseries campaign are among the other campaigns that realized exceptional results through NewsWatch TV.


The TV airs its shows in over 200 markets in the United States weekly. The TV uses ION and AMC Network to air shows. It started its operations in 1989 and it has managed to air over 1000 programs and episodes. Some of the content subjects NewsWatch TV airs include national public awareness, fashion, tourism and travel, business news, consumer electronics reviews, new product releases, and medical and health breakthroughs. Some of the celebrities who have appeared on NewsWatch TV in the last one year include Ted Danson, Julianne Moore, Dale Earnhardt Jr, Brooklyn Decker, Olympian Carl Lewis, Diane Lane, Dr. Oz, Carrie Underwood, and Phil Mickelson among others. Global companies such as LG, Legos, Toyota, Ford, Discovery Channel, Kelly Blue Books, Dewars whiskey, American Heart Association, Suave, NASCAR, D-Link, Sports Authority, Bounty, and GoodYear have appeared on NewsWatch TV.


Lori Senecal Increases Profitability for Multi-Billion Dollar Companies

In the business world the only way that companies can truly grow is by increasing profits. This is often going to come down to marketing. A business cannot grow without increasing brand awareness. This is the concept that opens more doors to new customers. This is the area where people like Lori Senecal shines. She is the CEO of CP+B, and she has become known for her ability to expand companies and increase brand awareness.

Lori Senecal is aware of the unique talent that she has to bring creative and innovation strategies to the table. This is where she has able to shine and help those companies that would otherwise only have stagnant growth without her help. Lori has managed to excel in a lot of companies like Kraft, and in these instances it all comes down to reestablishing a connection with old customers that may have become disconnected over the years.

With Kraft there was a shift in the ingredients. There was an Ad Week campaign that was headed by Lori Senecal and her CP + B Company to advertise that the artificial ingredients that were previously used by Kraft were no longer in place. Lori is a creative genius that knows how to use things like this is essentially rebuild brands and gain new customers in the process.

According to Ad Age, there are a ton of women in the field of marketing and they are inspired by someone like Lori Senecal because she has risen to the top in her field. She has been able to work with major companies, and this has helped her gain the confidence to take on a CEO position. Kraft is just one of many companies that Lori Senecal has been able to lend her talents to. She has also worked with Nestle and Coca-Cola. Senecal has made a great resume for herself because she has worked with multi-billion companies and established many different marketing strategies to improve upon profits.

Her ability to collaborate with big companies has given her the ability to make some major moves in the industry. This success helps CP+B in expanding to a global audience. On YouTube, watch her talk about her experiences on advertising.

José Henrique Borghi’s Triumph in the Advertising Industry

José Henrique Borghi is a leading advertiser in Brazil. As the co-CEO of Mullen Lowe, he has managed to lead his company is producing great ads for popular brands throughout the world.

At an earlier age, José Henrique Borghi didn’t have any idea on which career path to follow. When he was in junior high school, he was invited by his sister to watch a performance at the Castro Neves Theatre. There was a presentation of commercials that won the awards at the Cannes. José Henrique Borghi was leading advertiser in Brazil inspired to take this path but little did he know that he would win a Cannes Lion Award.

José Henrique Borghi was born in a small city of Presidente Prudente, which is 558 km from Sao Paulo. He enrolled at the PUC-Campinas and graduated with a degree in Advertising Marketing. He got his first job in1989 working at Standart Ogilvy Agency.

After gaining much experience of Advertising Industry , he partnered with his friend Erh Ray and opened an agency named BorghiErh. He get a successful experience of Advertising Industry .They didn’t have any reputation, connection, or finance to run the business but they managed to turn it around.

In 2006 after a huge success, the ad agency was bought by Lowe and changed its name to Borghi Lowe. It recently merged with the Mullen Group and Lowe & Partners to become the Mullen Lowe Brasil.

José Henrique Borghi has won numerous awards including the 14 Cannes Lions, The One Show Awards won ten times, and the New York Festival Awards won eleven times.