Nintendo’s “Animal Crossing: Pocket Camp” Second Largest Mobile Game at Launch.

There is something so uniquely and intimately satisfying about creating a character in the hit Nintendo series ‘Animal Crossing’ before spending hours shaking trees, fishing and talking to animal-people. Nintendo’s quirky series has been one of the staples in their massive library of IP and now it is going mobile. ‘Animal Cross: Pocket Camp’ hit mobile application stores last week and it ascended quickly to 15 million downloads, making it the second largest mobile game launch in Nintendo’s history — right behind Super Mario Run.

Nintendo has made a habit of giving fans a new ‘Animal Crossing’ title with each generation of their console release, dating all the way back to the Nintendo 64. Fans were notably worried that nothing had been announced in 2017, up until about two months ago when news of ‘Pocket Camp’ first hit the internet. Fans were initially put off by the idea of a mobilization of such a deep and unique game, but those fears have turned out to be unfounded as critical and commercial success has followed the title.

In ‘Pocket Camp’, gamers create a character like they traditionally do in other ‘Animal Crossing’ titles. Afterwards, each player is given a special RV Camper that they can decorate and expand, much like their home. The big twist here is that your character does not live in a village. Instead, you have your own ‘campsite’ that can be completely and uniquely decorated. You can invite other animals to come hang out at your campsite while you perform tasks for them in order to build your friendship. Of course, there is plenty of exploration too. An overworld map allows your character to travel to a handful of different areas, including beaches, parks, and forests, in order to catch bugs, go fishing, and meet new animals and players.

Nintendo has taken a relatively hands-off approach in terms of monetization for ‘Pocket Camp’ which is likely why the title has been so popular, so far. You don’t need to pay a cent to enjoy the game unless you would like to speed up certain tasks or buy specialty aesthetic items to decorate your camp.

Animal Crossing: Pocket Camp is a massive success

There was a time when Nintendo was staying as far away as it possibly could from the mobile gaming market. It appears those days are now over. Nintendo is not only putting out mobile games, but those games are having massive success at launch and beyond. Animal Crossing: Pocket Camp is a spinoff of the full version of Animal Crossing.

Now that this mobile game has launched, it has ended up being the second most successful mobile game launch of all time for Nintendo. While that sounds like a really, really impressive number, we should point out that there really haven’t been that many mobile games coming from Nintendo at all. The good news is that while the pool might be small, there has clearly been a demand for this game.

According to Gamingbolt, this mobile version of Animal Crossing has seen more than 15 million installs worldwide in the first six days since launch. Those numbers are almost twice what Nintendo saw with the launch of Fire Emblem Heroes. That game had a pretty successful launch but only saw eight million installs in the first six days it was on the market. The only game that has actually done better for Nintendo on the mobile platform is Super Mario Run.

The company broke into the mobile platform in a very big way, having more than 32 million installations when the game first hit the market for the iOS and Android devices. The one problem for Nintendo is that Super Mario Run might have had a ton of downloads, but those downloads didn’t really transfer over into people paying money to unlock the whole game.

Fire Emblem Heroes, according to Nintendo’s own book keeping actually led to much better revenues, despite having about a fourth of the downloads and installs. It’s far too early to see if Animal Cross: Pocket Camp is going to do all that well when it comes to revenues, but its off to a good start.