The Pioneer Of Online Retail
After the turn of the century, the web exploded with countless efforts to create the next big thing. While the late 90s had brought companies like Google into the spotlight, the 2000s were all about the new services the would offer. There were video sharing sites, social media networks, and online retailers. Don Ressler emerged in that atmosphere and took over with a company of his own. He called that groundbreaking online retailer JustFab.
JustFab Brings The Heat
While working at Intermix, Ressler met Adam Goldenberg. Just like Ressler, Goldenberg had already established himself as one of the top web entrepreneurs. He had already sold one of his companies to the then popular social network Myspace. The two came together and, with the help of supermodel Kimora Lee Simmons, created JustFab. The initial concept was to create a social network that would allow customers to have a shopping experience personalized to their interests. The clothing JustFab offered them was specifically targeted towards each individual consumer. The success of Fabletics led Ressler to explore other possibilities in the online fashion retail market.
Fabletics Enters The Real World
The idea behind Fabletics was very similar to the idea behind JustFab, but with an athletic focus. To pull this off, Ressler decided to use a similar business model, but with a focus on the physical activity of the customer. Based on a survey discussing the personal lifestyle of a customer, Fabletics would give customers clothing intended for their specific level of exercise. Some people are naturally more active than others, and their fashion choices will reflect this. Meanwhile, for a customer with a more casual approach to physical activity the website’s algorithm will favor clothing for the less active.
Intelligent Beauty Leads On
Don Ressler is one of the most successful entrepreneurs operating in the fashion and personal care market. Using his business acumen in this area, he founded the brand incubator Intelligent Beauty. Starting a company and making it profitable isn’t the easiest thing in the world to do. The personal care market is exceptionally difficult for the inexperienced, which is where Ressler comes in. With his assistance these companies are able to successful enter the market and stand on their own two feet. With the work he does at Intelligent Beauty, the future of the online retail market is in his hands. https://www.linkedin.com/in/don-ressler-328b4618