The Inspiring Career of Lori A. Senecal

Lori Senecal currently works for the Crispin Porter & Bogusky, LLC as the global chief executive officer. She was appointed to the role on March 9, 2015, and has been assisting the company to gain universal vigor. Senacal intends to harmonize all units of the CP&B to ensure that it grows internationally. Her position makes her work closely with Chuck Porter, who is the chairperson of the enterprise. Before being the Global CEO of the CP&B, she worked as the CEO of the MDC Partner Network and also the MDC Partner Network at MDC Partners’ president. Senacal held the positions as from August 2014 to December 31, 2015. Another company that she served is the Kirshenbaum Bond & Partners, LLC and was its partner, president, and CEO.

Lori led the McCann Worldgroup in developing new approaches and practices. She held top positions in the company, and they included global director of content integration and the chief innovation officer. The company made her be a leader in the strategic planning, accounts, and creativity. Senecal was also an employee of the McCann-Erickson Worldwide, and she worked at its New York flagship office. The company is a unit of the McCann Worldgroup. Source: shootonline.com

In 2003, Senecal established a firm that majored in the young-adult marketing, and it was known as TAG Ideation. She is highly skilled international accounts and data analytics. Lori has been a global accounts director for companies such as Weight Watcher’s, Staples, Coca-Cola, Spint, Applebees, InBev, Nestle, Xbox, Nabisco, and Molson. The McCann Ericson appointed her in 2008 to serve as the president of the New York office. As from October 2005, she worked for the DDB Worldwide Communications Group Inc. as its chief marketing officer. Her responsibilities included heading the sales and marketing division of the firm. She also served another branch of the McCann Erickson Worldwide, which is known as TAG. The unit focused on youth marketing, and she was its co-managing director. Lori was also appointed as the McCann New York’s account administration director and the executive deputy president.

Senecal served the Advertising Council as its director as from April 17, 2015. The MDC Partners Inc. also made her its director, and she held the position from September 1, 2014, to July 1, 2015. in a report by huffingtonpost.com, the industry has acknowledged her multiple times for her excellent career performance. Honors that she has won include the Quantum Leap Award for governance and creativity, which was offered by the AWNY Game Changer Awards. She has been the head of the Isaac Award’s jury for the past two years.