Dating in the 21st century has become a challenging endeavor. The advent of the internet and the emergence of online dating sites have presumably made it easier for potential couples and single members of the society to meet and make the acquaintance of each other to developing a relationship.
Many such dating sites bring members together depending on their shared qualities, interests and characteristics to attempt and make the perfect match. However, many of these locations have more often than not become a breeding site for misogynistic men who often prey on women for their gullibility. This was the main driving force that led Whitney Wolfe to start the feminist dating site known as Bumble BFF.
Ms. Whitney Wolfe started Bumble BFF two years ago after she realized that the established dating sites did not create a safe space for women to seek love, or protect them from evil people who may try to prey on their gullibility. It is worth noting at this point that Whitney Wolfe was one of the founders of the better known and more established dating site Tinder. She left it after realizing that it promoted a dating culture that was disadvantageous to women. Ms. Whitney Wolfe believes very strongly that most of the relationship challenges that women experience so often in daily life emanate from the fact that all the control has been placed on men. The idea behind Bumble BFF, therefore, is to tilt the balance and put the power in the hands of women. Some of the noted grievances against the dating sites include harassment from men who cannot take rejection, the sending of unsolicited pictures of private parts, male preferences for women within a certain age limit and those of a particular race. Indeed, a study by the American Psychological Association shows that Tinder users had lower self-esteem and increased dissatisfaction with their looks, especially the women.
Whitney Wolfe says that Bumble BFF will not change the dating rules overnight, and charges that it will take some time. However, it is aimed at making the dating ecosystem less punishing for women and safer for them to partake in. The site involves a more vigorous user verification process and less tolerance for undesirable behavior. As a result, there have been very few cases of abuse on the site, standing at 0.005%.