Kate Hudson’s Role with Fabletics

Athleisure brand Fabletics has skyrocketed since its birth in 2013. What began as a small startup is now not only a fully funded company that is generating massive profits, but it has garnered $250 million dollars in sales. Fabletics saw a massive 43% growth from 2015 to 2016 and boasts 1.2 million loyal members that love to shop and wear the company’s fashionable athletic wear.

 

In fact, Fabletics has grabbed up major market share from online warehouse distributors like Amazon and a reason for this is the company’s use of a reverse showroom technique. This means that instead of visiting a physical location and then buying an item online at a cheaper price, Fabletics invites users to its online store and offers the best price for quality items.

 

From its infancy Fabletics founders knew that Kate Hudson was the only choice to pair with for the Fabletics name. They felt that many celebrities and actors served as spokespeople for various companies, yet with the amount of fame and funds they receive its often difficult to picture those celebrities actually using the product. One example is LeBron James and Kia – could you see LeBron James really driving around in a Kia? Probably not. Kate Hudson was different. It was easy to see her bopping around town, taking a yoga class or going to the gym in Fabletics gear. Aside from that, she is very easy to relate to and has a very large following that is in Fabletics target demographics. She is down to Earth and people see her as someone you could kick back and have dinner with.

 

Teaming up to be the voice of Fabletics was a responsibility Kate Hudson takes very seriously. From day one, she stated that she wouldn’t pair with a brand she truly didn’t believe in and she definitely believed in the future of Fabletics. She is also very hands on and really exceeds the role of “spokes person” to truly a driver of the company. She is very involved with the company’s positioning, social media strategy and the vision for its future. In fact, she looks at all the weekly numbers, makes selections on upcoming products and knows exactly – down to the individual item – which ones are doing best, which are doing well and which ones aren’t resonating with customers. Perhaps her role in the company is one of the major reasons that there is no end in growth for the booming company.


Why Fabletics’ Founder Kate Hudson is Considered a Marketing Genius

When I go to the gym to work out, its very rare that I’m not using a fitness apparel from Fabletics. Kate Hudson, the creator, and founder of the newest working out clothing that dominated the market has certainly made it one of the fastest trends in the world, and Fabletics is not close to its end. The company has already conquered many markets around the world, becoming a multinational brand for users who want to have a dedicated wardrobe for when they have to work out.

 

Kate Hudson is not only an expert in the clothing industry, but she is also an outstanding marketing strategist, as she proposed the use of “reverse showroom” to advertise the apparels of Fabletics. It worked wonders, and it was one of the most innovative marketing strategies in a long time in any field, as this method has not been used by anyone else.

 

What Kate Hudson did happened because her brand was an online store much earlier than it was a physical shop. Fabletics began as a website for anyone that likes working out to go shopping for quality clothes with high variety made exactly for them and to make the routine much more satisfying.

 

With the reverse showroom technique, Fabletics used a subscription method in their websites where anyone can buy their clothes from any other internet site; the only difference is that it redirects to the “shopping cart” of the official website. As Forbes stated, Kate Hudson did not put her attention on where her clients as buying their clothes, but what is important is that they are buying Fabletics products. If it is cheaper or more expensive, it is still free advertisement, and there is no reason to create competition among those who are selling the same brand.

 

After Fabletics became a national boom, local stores dedicated to the brand started appearing among the most famous metropolitan centers of the United States. The corporation started investing in their most appealing trait: An enormous variety of flavors and colors to choose from and have an identity that is defined by them exclusively.

 

As local stores started happening, another brilliant move from the marketing genius Kate Hudson happened: Because it started as an online brand, physical stores could benefit from using the data of the website to understand what are the most used apparels and the most requested pieces in each area of the country. With that technology available, Fabletics was able to invest in the right clothing and have the most requested pieces in the right stores. Sales have gone wild.

 

On Amazon, Fabletics is one of the most requested items of the massive online shopping network. The reverse showroom technique allowed them to surpass every competitor in the market, and they still are increasing their sales as years progress. Fabletics is now linked to diversity, having your own identity and quality fabric that can be used while you are working on your body and mental health.

 

Fabletics is an example of a product that is dominating its niche because of the quality of the product and the genius behind the marketing strategies.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

New Fashion Clothing Line For Pittsburgh Steeler’s Fans

Susan McGalla is the Director of Strategic Planning & Growth for the Pittsburgh Steelers. She started her career after graduating college at Joseph Home Company at several different positions in marketing and as a manager, after eight years, she moved on to American Eagle Outfitters in 1984. She started there as a district buyer for women’s clothing and worked her way up in several different management positions until she became the President and Chief Merchandising Officer. She then left them in the beginning of 2009 and decided to be a consultant in retail and investment financial services. She became apart of the Board of Directors for Hff Inc. and became CEO of Wet Seal. After leaving there, she started her own company-P3 Executive Consulting and then picked up the contract to represent the Pittsburgh Steelers as their Director of Strategic Planning & Growth. Susan was born in Ohio where her father was the football coach in East Liverpool. She received her Bachelor’s degree in Marketing & Business from Mount Union University where she is also on the school’s Board of Advisors. Thanks to Susan McGalla of wikinvest, the Pittsburgh Steelers have done a complete overhaul on the clothing line for their fans to buy and wear to support them. They made sure that everything was available before their first game and the line of clothes are available on their website-https:shop.steelers.com/. They have also started doing jewelry for the fans by Pandora Jewelry which will feature charms for charm bracelets and clothes made by Nike Golf, Tommy Bahama, and Victoria’s Secret. They are also carrying clothes in pink for the younger girls and bright yellow and metallic gold for Steeler’s fans. There are onesies for adults and kids, various t-shirts, hoodies, winter hats including ones with fur that covers your ears, winter boots for the girls and ladies with fur, new scarves, pink animal print clothes. Their new campaign for their new clothing line is “It’s not just Friday, its Steeler Friday” They want everyone to wear their clothing line on Fridays before that night at the game. They even have a contest where you can take a picture of you with your new Steeler gear and enter to win a whole new wardrobe of new Steeler clothing.