After Hearing Criticism, White Shark Builds Business Around Transparency

Transparency is key within the context of a business-client relationship. Transparency protects you like a shield against all sorts of negative things, such as incompetence and poor performance. It is easy for an AdWords management company to not be transparent. Most small business owners don’t really understand the in’s and out’s of an internet campaign. It’s easy to feel lost in all the technical jargon and sort of give up, putting complete faith in an AdWords company. It would be easy for a company to take advantage of that faith for their own personal gain.

Through the years, White Shark Media has heard the voices of clients and taken steps to increase transparency. The first thing that the AdWords company did was to increase communication through multiple channels. One of the most effective communication tools that the company uses is a real, live representative assigned to each campaign. The phone number for this rep is given to the client and whenever there is a need or a question, the answer is just a phone call away. Now, a point man on a campaign is nothing groundbreaking and that line of communication has its flaws — the representative could be on vacation, for example — so White Shark has installed layers of protection. The client is given a second representative to call making it a virtual guarantee that person-to-person communication is always available.

White Shark Media also hosts monthly reports with a virtual meeting. The client receives a packet with all the information about how the campaign is succeeding days before an actual meeting takes place. The virtual meeting takes place via the internet, using a program that White Shark controls. This allows the AdWords marketer to display charts, figures and pictures on the screen, furthering the ability to communicate about the campaign. And since the packet of information arrives a few days before the meeting, the client has plenty of time to look at the info and develop pertinent questions for the meeting. All of this makes the meetings an incredibly effective communication tool. These virtual meetings can also happen at any time upon request, furthering transparency between White Shark and its clients.

Another criticism that White Shark has heard over the years has inspired the company to change policy. They used to run campaigns exclusively through their own AdWords account. Now they open a new account specifically for the client and run the campaign through the newly formed account. This allows the client to log into the account at any given time to see the progress of the campaign for themselves. This way, the client feels in complete control and has no chance of being taken advantage of at any time.

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Digital Crisis Manager Darius Fisher Improves Online Reputations

It is possible to lose control of digital information about a person or business. This can cause real problems for a reputation. Reputations are heavily vested in first impressions and the same can be true about a web presence. A reputation on the digital level must be managed and kept free of wrong information or abuse of information by others who disregard the person behind the reputation but abuse the related information for selfish purposes. Darius Fisher has become the president and co-founder of Status Labs, an online image management company with expertise in digital marketing and public relations. The office is located in Austin, Texas.

For four years the firm has grown from a couple staff members to 30 staff members with new offices in Sao Paulo and New York. The service allows a second chance to the client to remove digital information that is inaccurate or being abuse by a rogue web developer who decides to use information with a public figure’s name to garner more visitors. Status Labs also has more than 1,500 clients in 35 countries. With a focus on analyzing search results, the company will clean up these search results to vastly improve what other see about the client when doing a search.

Fisher has a great skill in designing these tools for putting bandaids on the tarnished reputations online of great personalities. He is a rather resilient person in his own online reputation. After building his tools to save reputations online he must also exercise his skills with his own past demons. His life has inspired him to solve these types of problems based on his ability to apply such skill to his own past profile public relations issues that stirred up best practice issues regarding background information editing.

Darius Fisher has solved many search engine landing page problems for high profile public figures and celebrities. It is possible to get bad news removed from the first page of a Google search result. But most people do not have the time or the know how to take care of this problem. Old domain names will be picked up by some rather unethical actors on the Internet and once the information on that web site is sold and was not designated to be private, it becomes a part of the public domain and can, legally be used for unsavory purposes. Status Labs will provide monthly updates regarding the progress to repairing an online reputation.