Fashion is one topic that gets a lot of attention. People that are well dressed and stylish are highly admired. For one thing, a lot of magazines look at different outfits in order to determine which one is the best looking. However, a lot of the outfits that are considered the best tend to look the same. Another issue is that the outfits that gain a lot of praise are highly expensive. This often causes people to shy away from fashion. However, fashion does not have to be intimidating. It can actually be fun. Some people have actually taken the time to actually discover new looks. These types of people have discovered that fashion can actually be fun.
One factor that influences the type of fun one could have with fashion is the type of designer and business owner. Don Ressler is one of the fashion business owners. He is very passionate about bringing something unique to fashion in every way he can. One of his biggest achievements is bringing forth Fabletics. The path to opening up this new store is when he discovered that there is very little variety in active wear. He has used this as an opportunity to bring something new to customers.
Fabletics has been opened for people who are more adventurous with fashion. He does not want this sense of adventure to be left out of the fitness category. Therefore, he has made sure that there are plenty of unique pieces of clothing for people to wear.
Fabletics has turned out to be a very successful brand. Don Ressler has found opportunities for expansion. The many ways that he has expanded his brand included opening up physical locations. This not only allows loyal customers to visit stores and try on new items before they buy them but also connects with other customers that rather do all of their shopping in person.
One of the biggest steps that Fabletics has taken was to become all inclusive. This allows larger people to enjoy some of the clothes that Fabletics offers. Don Ressler himself has stated that everyone deserves to look good and feel good.