Lime Crime is back in the news again. This top-tier cosmetic line has grown dramatically throughout the years, and it has built a rock-solid foundation. The launching of Lime Crime in China is a very big deal because it’s hitting a rather untapped market. The brand is quite well-known in the Chinese market, but the products would have to be shipped into the country. Shipping from one market to another can sometimes be complex. By doing so, the company would have to deal with taxes, managing duties, international returns, transportation logistics and more. There had to be a more efficient way to get things done.
If a brand ships its wholesale-products into China, the company would fall under a mandate. This mandate states that the product must be tested on animals. On the other hand, Lime Crime doesn’t participate in this type of testing because it’s a vegan brand. The catch 22 situation here is as stated above, which will force the company to deal with the complexity of shipping to a foreign market. The solution was to create a partnership with a trusted name, which helps out with the complex shipping and testing requirements. Lime Crime had found a winner with a Los Angeles-based e-commerce platform named Resolve. One of the first situations that needed prompt attention was the brand’s actual counterfeited products in the Chinese market. Lime Crime had to create a seed-level audience, which would encourage potential customers to visit the authentic website. By building the trust of the products, consumers are ensured of receiving authentic products.
Thanks to the duo’s targeted marketing, the brand was introduced to people who truly cared about purchasing from the brand. Yes, this could be a bit confusing the first-go-around, but this is what it takes to survive in foreign markets. Lime Crime and Resolve’s e-commerce hub has successfully bridged the gap and only time will tell if this duo lives up to the hype.
Find out more about Lime Crime: https://www.allure.com/story/lime-crime-diamond-dew-eye-shadows-swatches