Games and Companies Not Appearing at E3 2017

E3, or the Electronic Entertainment Expo, is typically the biggest and most anticipated annual video game event, for both fans and media members. At the event, countless developers, companies, and marketers invite media members and some fans to witness the industry’s cutting-edge breakthroughs in the form of live demos, small demonstrations, giveaways, and much more. As if this wasn’t enough, the largest video game companies in the world, including Sony, Nintendo, Microsoft, Activision, Ubisoft, and many others normally hold their own largescale press conferences. E3 2017 is scheduled to begin on 13 June and end on 15 June.

 

 

Needless to say, there’re a lot of awesome developments prepared for fans at the show. However, there are also some super-desirable developments and updates that, for a number of reasons, simply won’t be revealed.

 

 

Let’s take a look at some video games and companies that’re unfortunately not going to make an appearance at E3 2017.

 

 

Nintendo

 

 

Calm down, video game fans—Nintendo will in fact be appearing at E3 2017! It’d be a travesty for the world-famous company to not update fans at the show, given the massive success of the Nintendo Switch. However, it has been confirmed that, likely because they just released the aforementioned console, Nintendo won’t hold a typical-length press conference—or even a typical-format press conference—at the event. More specifically, the company will have a “presence” at E3 2017, but won’t conduct a full-scale show like major competitors Sony and Microsoft will.

 

 

This is rough, but at the same time, Nintendo will likely have some exciting reveals for fans at the event.

 

 

Electronic Arts

 

 

Electronic Arts, or EA, is one of the most popular companies in the industry. Unfortunately (for E3 attendees!), EA will be hosting an “EA Play Event” prior to E3, in an effort to demonstrate its wide variety of works. Thus, while fans can expect EA news around the time of E3, the company won’t be holding a full-scale press conference at the event.

 

 

Death Stranding

 

 

Death Stranding, the mysterious upcoming title from Metal Gear Solid creator Hideo Kojima and Walking Dead star Norman Reedus, won’t be appearing at E3 either, unfortunately. While the game’s creators undoubtedly want to provide more info to fans, they’ve indicated their present desire to continue developing and then hold one large, surprising reveal.

 

 

Although these companies and this game won’t be appearing at E3 2017, there’s still a ton of tremendous news in-store for fans. Thanks for reading and enjoy the show!

 

 

 

How Sonic the Hedgehog Was Almost Sonic the Rabbit

1988 saw the Japanese release of SEGA’s Mega Drive, or Genesis in the United States, placing it ahead of Nintendo’s SNES. The Mega Drive was one of the earliest 16-bit consoles and its expanded graphical options meant that a character like Sonic the Hedgehog could convey more colors as he zipped from left to right. While Sonic was the ultimate outcome of an internal design contest between SEGA’s Japanese and American offices that generated 200 characters, he was not among the initial offerings; the leading submissions in this contest was a long-eared rabbit with a bow tie drawn by Naoto Ohshima.

 

As the winner, Ohshima was partnered with programmer Yuji Naka and tasked with creating a rival to Nintendo’s Mario. Naka’s love of racing games and desire to make an innovative platformer fostered the need for a speed-focused character. In the duo’s presentation to SEGA’s board of directors, every aspect of its marketing pitch featured Ohshima’s rabbit. SEGA was pleased with the presentation and told them to take their material beyond a mere concept, adding Hirokazu Yasuhara to the team. Their primary directive was to produce a killer title that would boost sales of the Mega Drive and solidify a mascot for SEGA.

 

One of the first hiccups with a rabbit character came in his approach toward enemies; Ohshima’s character would use his ears to grab and toss enemies but this impaired the intention of high speed and required more button presses than seemed feasible. The team decided to rework the game to focus on minimal button presses and reduction of speed. These needs caused the team make a character that rolled into a ball when jumping, damaging enemies and breaking walls that the character collided with. The need for an animal known for balling itself up forced the team to discard the rabbit idea, eventually paring their biological survey down to an armadillo or hedgehog; the hedgehog’s quills won out over the armadillo’s armor.

 

Why Fabletics’ Founder Kate Hudson is Considered a Marketing Genius

When I go to the gym to work out, its very rare that I’m not using a fitness apparel from Fabletics. Kate Hudson, the creator, and founder of the newest working out clothing that dominated the market has certainly made it one of the fastest trends in the world, and Fabletics is not close to its end. The company has already conquered many markets around the world, becoming a multinational brand for users who want to have a dedicated wardrobe for when they have to work out.

 

Kate Hudson is not only an expert in the clothing industry, but she is also an outstanding marketing strategist, as she proposed the use of “reverse showroom” to advertise the apparels of Fabletics. It worked wonders, and it was one of the most innovative marketing strategies in a long time in any field, as this method has not been used by anyone else.

 

What Kate Hudson did happened because her brand was an online store much earlier than it was a physical shop. Fabletics began as a website for anyone that likes working out to go shopping for quality clothes with high variety made exactly for them and to make the routine much more satisfying.

 

With the reverse showroom technique, Fabletics used a subscription method in their websites where anyone can buy their clothes from any other internet site; the only difference is that it redirects to the “shopping cart” of the official website. As Forbes stated, Kate Hudson did not put her attention on where her clients as buying their clothes, but what is important is that they are buying Fabletics products. If it is cheaper or more expensive, it is still free advertisement, and there is no reason to create competition among those who are selling the same brand.

 

After Fabletics became a national boom, local stores dedicated to the brand started appearing among the most famous metropolitan centers of the United States. The corporation started investing in their most appealing trait: An enormous variety of flavors and colors to choose from and have an identity that is defined by them exclusively.

 

As local stores started happening, another brilliant move from the marketing genius Kate Hudson happened: Because it started as an online brand, physical stores could benefit from using the data of the website to understand what are the most used apparels and the most requested pieces in each area of the country. With that technology available, Fabletics was able to invest in the right clothing and have the most requested pieces in the right stores. Sales have gone wild.

 

On Amazon, Fabletics is one of the most requested items of the massive online shopping network. The reverse showroom technique allowed them to surpass every competitor in the market, and they still are increasing their sales as years progress. Fabletics is now linked to diversity, having your own identity and quality fabric that can be used while you are working on your body and mental health.

 

Fabletics is an example of a product that is dominating its niche because of the quality of the product and the genius behind the marketing strategies.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

A Review of HyperX’s Revolver S Gaming Headphones

HyperX is a name that has thrived in the competitive eSports scene because of its gaming headphones. This article is concerned with reviewing HyperX’s latest product, the “Revolver S” headphones with Dolby 7.1 surround sound. As it turns out, the Revolver S is a gold standard for gaming headphones from a company that has built its reputation within the professional gaming market: The Revolver S is priced at a surprisingly reasonable $150; features a robust variety of sound awareness that makes tasks like sensing an opponent’s footfalls a piece of cake and its construction is sturdy enough to convey a sense of durability and premium quality.

 

While other gaming headsets may offer Dolby surround sound, the Revolver S is the first one in some time that actually delivers on that promise-competing models like Sennheiser’s PC 373D were so imprecise with its Dolby that the device amounted to an over-priced gaming headset. Presentation and sound quality aside, one of the other stand-out offerings for this device is how users can listen to their games with it-the Revolver S simply uses a USB port without the need for tweaking sound cards or installing device drivers. Once plugged in, users can tweak direct volume levels, toggle Dolby sound and selectively mute sound channels.

 

Between its presentation, robust sound offerings, variety of settings, modest pricing and sturdy construction, the Revolver S is an ideal pair of headphones for any professional gamer. Honestly, even non-gamers who are simply interested in owning a set of Dolby-capable headphones should not pass up the opportunity if they have the means; the fact that the overall design does not offensively convey “gamer” like certain Alienware materials is certainly not a drawback. There is also the notable design decision regarding the microphone; users who have no interest or need to speak into a device, like simply listening to a film or some music, can simply separate the mic from the rest of the Revolver S.

 

The Company Behind Pokémon and Their Non Pokémon Titles

Game Freak is best known as the company behind the insanely popular series Pokémon which they have been making since 1996. They have created seven generations of Pokémon games including off shoots such as their Pokémon Mystery Dungeon games. Besides Pokémon games they have been behind the Pokémon television series, books, movies and even the popular Pokémon trading card game. Even though they are the Pokémon company, Game Freak has been responsible for a variety of other games that have nothing to do with Pokémon, a move that is unusual for video game developers. In this article on Kotaku, the idea behind these non Pokémon games is explained as to allow developers at Game Freak to get more experience and give them a break from the main series, allowing them to enjoy developing their own creations outside of the busy season creating Pokémon games. One of the none Pokémon games created in the past five years is HarmoKnight, a rhythm platformer released in 2013 in the United States. HarmoKnight is a story about a boy named Tempo on a musical planet trying to stop the evil Gargan and his army of Noizoids from disturbing the peace on his planet. This year Game Freak released another non Pokémon game alongside its late 2016 release of Pokémon Sun and Moon called GIGA WRECKER. GIGA WRECKER is the story of a girl named Reika who has the ability to manipulate debris and explore a world that has been invaded by an evil army of robots. What further sets GIGA WRECKER apart from the main line of games by Game Freak is that it is available on the gaming platform Steam, a first for the company. Game Freak is invested in continuing to allow its game developers to work on projects besides Pokémon as a way for them to develop professionally and gain new skills that will help them in their career at the company.

 

Breaking Bad to Return Via Sony PlayStation Streaming

Breaking Bad is returning, but not to television. The cult television series about high school chemistry professor Walter White’s decent into a life of crime is gaining a second life as a virtual reality experience. The new endeavor is not going to be a mere downloaded app. Series creator Vince Gilligan is working with Sony PlayStation to craft an interactive virtual reality live-action 360 experience.

 

Although the project is being crafted through a venture with a video game giant, the new project is not intended to be a video game. Of course, PlayStation has expanded beyond engaging strictly in video game play.

 

Sony Interactive Entertainment would handle the creation of the virtual reality series, but the project would air on PlayStation Vue, the company’s streaming service.

 

Breaking Bad could be the perfect project for Sony PlayStation’s entertainment programming division. The audience for the series likely skews older than a large number of video game fans. The intriguing concept of a continuation of the series might draw in a significant number of subscribers who otherwise would not be interested in PlayStation Vue.

 

Eventually, the series would find its way to DVD and Blu-ray, which creates additional marketing streams beyond the PlayStation Vue airings. In time, the streaming series should turn up on a “regular” channel when the need for programming arises many years down the road.

 

Such conjecture is getting far ahead of the current situation with the planned series. Very little news about the specifics of the series have been released. No word exists on whether or not stars Bryan Cranston and Aaron Paul are going to appear in the new series. Honestly, it would be difficult to fathom how the series would succeed without their presence. And what would be the timeline of the series? Will it present a storyline that took place during the events of the series?

 

Fans are going to learn the answers in time. Odds are the new VR series positively won’t disappoint.

Microsoft New Gaming Console Revealed

At one time, the  gaming console was the reigning champion that attracted millions of gamers to their platform. Players were presented with a multitude of gaming experiences that simply did no exist on a desktop computer or laptop computer. However, things in the gaming world are changing. The fact is that more and more gamers are turning to their desktop computers, laptops, and smart-phones, to play popular games like Overwatch, Playerunknown’s Battlegrounds, Hearthstone, and Clash Royale. Today, people are demonstrating to Sony, Microsoft, and Nintendo that their gaming console is not the only way to play games.

 

Microsoft Reveals Powerful New Gaming Console At E3

The big three game consoles are beefing up their game consoles. All the new entries make their debut at E3. Reports state that Microsoft is about to reveal their ultra powerful gaming system, the Scorpio console in its final form at E3. The Scorpio is a massively powerful entry that is substantially more powerful than Xbox One. The Scorpio console will probably be renamed Xbox Elite, once it hits the consumer market. Still, gaming insiders state that the new powerful entry is not enough for Microsoft to rise to the top of the gaming world again. Insiders state that Microsoft needs to flood the market with more games. The kind of games that players really want to play.

 

The fact is that Microsoft is betting that the Scorpio console will change their sagging game image and place them back on top. However, those in the gaming industry believe that Microsoft should back up their new console with a collection of aggressively challenging new games that will quickly set the gaming world on fire.

José Henrique Borghi’s Triumph in the Advertising Industry

José Henrique Borghi is a leading advertiser in Brazil. As the co-CEO of Mullen Lowe, he has managed to lead his company is producing great ads for popular brands throughout the world.

At an earlier age, José Henrique Borghi didn’t have any idea on which career path to follow. When he was in junior high school, he was invited by his sister to watch a performance at the Castro Neves Theatre. There was a presentation of commercials that won the awards at the Cannes. José Henrique Borghi was leading advertiser in Brazil inspired to take this path but little did he know that he would win a Cannes Lion Award.

José Henrique Borghi was born in a small city of Presidente Prudente, which is 558 km from Sao Paulo. He enrolled at the PUC-Campinas and graduated with a degree in Advertising Marketing. He got his first job in1989 working at Standart Ogilvy Agency.

After gaining much experience of Advertising Industry , he partnered with his friend Erh Ray and opened an agency named BorghiErh. He get a successful experience of Advertising Industry .They didn’t have any reputation, connection, or finance to run the business but they managed to turn it around.

In 2006 after a huge success, the ad agency was bought by Lowe and changed its name to Borghi Lowe. It recently merged with the Mullen Group and Lowe & Partners to become the Mullen Lowe Brasil.

José Henrique Borghi has won numerous awards including the 14 Cannes Lions, The One Show Awards won ten times, and the New York Festival Awards won eleven times.

CD Projekt Red Hacked

CD Projekt Red Hacked

The video game developers CD Projekt Red is most well-known for adapting author Andrzej Sapkowski’s Witcher novels into a series of hit videogames. Recently, the company’s forthcoming game Cyberpunk 2077 is making headlines, but perhaps not in the way the company had hoped.

 

 

In a move right out of a William Gibson-esque sci-fi techno thriller, the makers of Cyberpunk 2077 have had an in-development version of their game stolen by an unknown person or persons. The icing on this cake is that the perpetrators of this foul deed are asking for a ransom of seven million dollars or they’ll release the game files to the public.

 

 

Upon receiving the demand, CD Projekt Red quickly posted on their official twitter page that they will not be giving in to the ransom demands. Instead they wanted to warn fans that if the files are leaked “The documents are old and largely unrepresentative of the current vision for the game. Still, if you’re looking forward to playing Cyberpunk 2077, it would be best for you to avoid any information not coming directly from CD PROJEKT RED.”

 

 

This is why the company’s handling of this situation, and decisions to not pay, is really the best move. First, criminals by nature are not trustworthy, so there’s no guarantee that the hackers won’t leak it anyway when they get paid. This also shows the importance of being able to control story. If the files do get leaked, and the reviews of the leaked version are less than flattering, the future of the game could be irrecoverably damaged. But, if CD Projekt Red is clear and upfront about the state of the leaked version, even if those who play the leaked version don’t like it, the final version could be significantly different.

 

 

Let’s all just hope these criminals are brought to justice and this kind of espionage won’t be making a regular appearance in the headlines.

 

 

 

A Review of Arms: Nintendo’s New Fighting Game

“Arms,” Nintendo’s new and unconventional fighting game, has just recently released. The game fuses traditional fighting games with “Wii Sports: Boxing”-like controls. Unfortunately, this hybrid approach means that it may be hard to market.

 

One perspective is that Arms should be treated like a casual multiplayer game like Mario Kart; Arms was developed by Mario Kart 8’s team. While the MK series is known for being novice-friendly, it also offers incentives for players with more gaming experience. Much like Wii Sports: Boxing, Arms’ controls are based around motion controls. While all a player needs to do for their character to punch is to throw a punch himself, the intricacies of Arms’ control system include a mild learning curve-motion controls are also involved when jumping, dodging and blocking.

 

The previously-mentioned variety of maneuvers make be just the thing to attract fans of competitive fighting games; how a player throws his punches affects the trajectories that his character’s attacks will fly, allowing for strategies like hooking around barriers to sneak in a hit or two. Another factor in the variety of Arms’ play styles is that each of its ten characters has a different “feel” and different weapons, the eponymous “arms,” to strike with; some arms can apply poison or blind, while others allow for projectile attacks. Ultimately, Arms has the potential to join competitive fighting games like the “Smash Brothers” and “Mortal Kombat” franchises without the need to exactingly memorize button inputs.

 

Yet another potential market for Arms would be as a compelling first-party title for the Switch beyond “The Legend of Zelda: Breath of the Wild.” While Arms is an innovative new IP for Nintendo, its strength is in its multiplayer offerings; just like Mario Kart or any serious fighting game, very little exists within Arms’ single-player experience beyond playing “Grand Prix Mode” to learn a character and unlock items. Arms is a great game for people who regularly have company over for gaming.

 

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