Good news exists in the world of social gaming. Revenues are up. The figures jumped 18% thanks to tremendous gains among mobile users. Free-play social gaming might not seem like an important pursuit, but mobile device users embrace the activity with a passion. In the first quarter of 2018, social gaming earned $1.27 billion in revenue. The 18% increase in revenues reflected in that figure hardly represents a ceiling. The growth potential of social gaming may continue to rise for many more quarters to come.
What drives all this social gaming activity?
New and innovative games continue to hit the market. Companies put tremendous amounts of money into the development of new projects and concepts. Gaming developers clearly hit enough home runs that millions of people enjoy playing social games. If they didn’t, revenue figures would only be a fraction of what they are now.
Several major companies entered or expanded into the social gaming market. Playtika was purchased at a price of $4.4 billion by a company based in China. Big Fish Games purchased Aristocrat Technologies for $990 million. These gigantic financial figures display a serious long-term commitment to the social gaming industry. To gain a return on their investment, these companies plan on releasing scores of interesting and compelling games to the market. New hit games mean more revenue.
The end user, the mobile customer, does his and her part as well. Since people spend so much time on their mobile devices, they are open to playing the various available social games.