After a long, uphill battle, there is finally some good news for Andy Wirth. Wirth, the founder and CEO of Squaw Valley Ski Holdings, LLC., has been struggling against an effort to incorporate Olympic Valley, where Squaw Vallley Ski Resort is located. Now that California’s Local Agency Formations Commission officially put a stop to the incorporation effort, Wirth can begin to relax.
Sierra Sun reports that Andy Worth was appointed as the chairman of Squaw Valley in 2013 by the Reno-Sparks Convention and Visitor’s Authority. Given his background in resort management, Wirth was the clear choice to add innovation and experience to the resort. Wirth also brings his expertise in adding flights and transportation between other resorts, and hope to do the same in Squaw Valley. Wirth’s About Me page details his determination to revamp Squaw Valley, as well as his dedication to charitable and philanthropic causes.
Andy Wirth had reason to fear incorporation of Olympic Valley. The effort would have resulted in higher taxes and fewer maintenance programs that are essential for the town’s functionality. Incorporation would also have isolated the Valley and Resort from nearby communities, all of which are accustomed to working together to solve local issues and share resources.
Squaw Valley and Andy Wirth can now focus on implementing improvements among the communities. Currently the organization is planning on additionally commerical and residential development, and a gondola that will connect Squaw with the nearby Alpine Meadows ski area. The CLAFC decided that the incorporation of Olympic Valley would not be financially viable, and now Wirth is seeking to instead promote increased transportation and communication between resorts and ski areas.
The good news keeps coming for Squaw Valley: the resort area was also battling a snow drought. The drought negatively affected business, but things have started to turn around. The more recent cold weather and early snow storms have allowed the resorts in the Olympic Valley area to open earlier than normal, giving them a much needed boost in business to counteract the effects of the drought.
Originally reported by the Reno-Gazette Journal, the news of desirable weather and the end of the incorporation fight spells an optimistic and bright future for Squaw Valley and Andy Wirth.