The JingDong Chief Executive Richard Liu gives an Insight into the Future of Retail Business

The Chief Executive and founder of JD. Com Richard Liu noted that the future of the retail business was all about encouraging and attracting customers to purchase commodities from the online portal. Consumers should be enticed to purchase whatever commodity that they want at any time that they feel pleases them. What customers don’t want is a restriction. Richard Liu was noting this at an event that was held in Madrid, Spain. The businessman was attending the World Retail Congress. While being interviewed, Richard stressed on his firm’s vision of retail innovation. Liu extensively explained the focus that JingDong had on retail innovation. He expressed that innovation was bringing more choice, peace of mind to consumers and also convenience.

At the same time, innovation will be leveraging on the best technological clarifications to sanction suppliers and partners. Richard Liu noted that the firm is planning on building a retail business that will reach nearly 300 million consumers. He said that the company beginning the journey and they intend to accomplish the set goal. The Chief Executive said that the organization had a scale and were constantly supporting the society through various programs which include recycling packaging and sustainable farming. Jingdong’s actual legacy is not the figures that they will tally of all consumers that they will manage to reach. The company’s true legacy will be the overall impact that they will have managed to influence on the society.

During the Madrid occasion, the JD.com CEO also announced multiple strategic collaborations to empower all interested European brands with its outstanding technological resources and e-commerce capabilities back in China. So as to be able to satisfy the massive growth in demand by having the top-quality wines on their platform, Jingdong is busy developing and working with several European wine manufacturers to grant them a direct access to their 300 million consumers. Recently, JD. Com entered into a new partnership with a family owned winery named Peter Mertens. Jingdong said the Germany produced wine can make a debut on the Jingdong platform. The company is now waiting for all other interested wine producers to table an agreement and they can all work on a win-win concept.