It is possible to lose control of digital information about a person or business. This can cause real problems for a reputation. Reputations are heavily vested in first impressions and the same can be true about a web presence. A reputation on the digital level must be managed and kept free of wrong information or abuse of information by others who disregard the person behind the reputation but abuse the related information for selfish purposes. Darius Fisher has become the president and co-founder of Status Labs, an online image management company with expertise in digital marketing and public relations. The office is located in Austin, Texas.
For four years the firm has grown from a couple staff members to 30 staff members with new offices in Sao Paulo and New York. The service allows a second chance to the client to remove digital information that is inaccurate or being abuse by a rogue web developer who decides to use information with a public figure’s name to garner more visitors. Status Labs also has more than 1,500 clients in 35 countries. With a focus on analyzing search results, the company will clean up these search results to vastly improve what other see about the client when doing a search.
Fisher has a great skill in designing these tools for putting bandaids on the tarnished reputations online of great personalities. He is a rather resilient person in his own online reputation. After building his tools to save reputations online he must also exercise his skills with his own past demons.
Darius Fisher has solved many search engine landing page problems for high profile public figures and celebrities. It is possible to get bad news removed from the first page of a Google search result. But most people do not have the time or the know how to take care of this problem. Old domain names will be picked up by some rather unethical actors on the Internet and once the information on that web site is sold and was not designated to be private, it becomes a part of the public domain and can, legally be used for unsavory purposes. Status Labs will provide monthly updates regarding the progress to repairing an online reputation.