The Rise of Lime Crime

Lime Crime is a household name in the beauty industry. Probably you have no idea of how it came into existence. In 2004, a new account was registered on eBay in the name, Limecrime for a new fashion line. The account owner modeled everything by herself and wanted her naturally pretty look to be the trademark. A very colorful makeup became her staple. The entrepreneurial idea for a makeup product originated back in her sewing days. It was partly inspirational and partly a necessity because she found that unusually bright colors were hard to find in the market. Ultimately, Doe Deere launched the Lime Crime in the year 2008. The exciting trend in these products is the shift consumers tend to make from the traditional shopping to the e-commerce. There are numerous benefits of e-commerce. They include unlimited assortment and innovative marketing strategies. Lime Crime, the hotbed of beauty, was among the first cosmetic companies to concentrate primarily on e-commerce. As part of the e-commerce challenge, Lime Crime launched the On-lip lipstick swatch. It shows color not only crushed or just swiped on a blank paper, but on the real lips. Other online makeup companies copied the idea instantly only for it to become the industry standard. Lime Crime continues to innovate in the e-commerce platform with the aim of producing the best interactive online shopping experience for all makeup enthusiasts across the world. Lime Crime has shot to fame due to innovating extremely bold beauty products. Products for people who are never shy and those who want to make heads turn while disregarding petty criticisms.
Doe Deere is the founder and the CEO of Lime Crime Cosmetics. The youthful entrepreneur was born in Russia and raised in New York, USA. Deere is on a mission to confirm that cosmetics do pretty more than just covering imperfections. They are a form of liberty and self-expression. To Doe, beauty is not just natural or simply, good looks. It is what you feel is right for your appearance at the moment. With that, in the year 2008, Deere developed and launched the Lime Crime, her authentic line of magical and colorful cosmetics. Lime Crime is currently a bold, intensely pigmented and vibrant line of cosmetics with a massive international following. The company products are so famous that they are featured in all beauty sites hence expanding their market. The brand name, Lime Crime, was born from Deere’s favorite color. Her dream was to create lipsticks, nail polishes and eye shadows so bright and conspicuous to an extent that wearing them on might seem to be illegal. As a beauty guru who started out from grace to grass on her own terms, Deere is an ardent supporter of other women’s enterprises. She likes mentoring other budding female entrepreneurs.

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