Brazil’s media industry is going through a transition. Many of the newspapers that have been around for years are in trouble. Newspaper reporting has always been one of the top venues to alert the public about top news stories in and out of the country. But Duda Melzer, the President and Chairman of the RBS Media Group in the South of Brazil, thinks online news reporting is the future of news reporting. The Internet has taken over retail shopping, news reporting, and advertising dollars. The Internet has hurt radio, TV and newspapers ratings. The trend to focus on the Internet is in its infancy in Brazil, according to Melzer. Melzer and his company are making a smooth transition to digital news reporting.
Duda Melzer has impressive credentials. He earned an MBA from Harvard, and he spent time in New York running a media group there. Duda also has franchising experience, so he is familiar with the marketing and retail industry and all the issues related to those industries. But most of his experience is in the media industry. He joined the family business in 2004 as national marketing manager, and in 2010 he assumed the role of Vice-President of Business Development. While he was in that position, the RBS Group continued to expand its reach outside of the South of Brazil. RBS now manages a digital development company in Sao Paulo.
The RBS Group was started in the South of Brazil in 1957 by Duda’s grandfather, Mauricio Sirotsky Sobrinho, according to an article posted by Globo.com. Nelson Pacheco Sirotsky, Duda’s uncle, was president of the company until he stepped down at the end of 2015. That’s when Duda took over the company. The RBS Group continues to expand under Duda’s leadership. Even though Brazil is going through difficult economic times, RBS is doing better than other media groups in the country.
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