Entrepreneurs are a unique breed, but they tend to influence those around them at a very young age. Adam Goldenberg is no different, in that he started dreaming about his own business at the age of 15 and continued to surprise entrepreneurs everywhere with his business acumen. Gamer’s Alliance, his very first endeavor, was a way to unite gamers from all around the world. The idea swept the globe, getting the attention of Intermix Media. This company was the backbone of social sensation MySpace, as well as Alena. It was in 1999 that Goldenberg chose to sell Gamer’s Alliance to Intermix Media, and he was ready to start something new.
Enter Don Ressler who became Adam Goldenberg’s business partner in 2006. The two concocted an idea that would take the fashion industry by storm. JustFab, a subscription-based fashion site and online retailer, began to raise the awareness of the fashion conscience that there is a better and easier way to shop. JustFab was an all-encompassing idea on Racked, with a subscription that would give women an exclusive right to shop at the best prices. Memberships at different levels would entitle shoppers to reduced pricing as well as access to fashion tips and insights.
JustFab became the model to copy for the fashion industry as well as for subscriptions in e-commerce. Although online shopping already existed, Goldenberg and Ressler had figured out a new way to make it profitable as well as appealing to the users. JustFab is becoming an international sensation, with markets in Canada and Europe. The company eventually added the same shopping experience for kids, calling it FabKids. In the coming months, Ressler chose to add Fabletics, which would appeal to those who live a fitness based lifestyle. The athleisure company has continued to grow since its inception in 2013, estimating nearly $150 million in revenues.
Boasting Kate Hudson as the model and spokesperson for Fabletics, women have been drawn to the comfortable clothing like yoga pants and complimentary apparel for everyday living as well as for workout time. Businesses have been encouraging their employees to work out while they work, or rather to sweatwork. This encouragement toward fitness is to not only encourage better health, but to help give their employees a boost of energy and productivity while on the job. See: https://en.wikipedia.org/wiki/JustFab