If you were like us, then you spent the summer of 2016 outside with your eyes locked on your phone as you captured as many Pokemon as possible in Pokemon Go. Developed by Niantic, Pokemon Go became a resounding success and a true game-changer for the mobile market. Augmented reality has begun to showcase itself as a viable platform for major IPs to take their product on the road. Now, it looks like Harry Potter is getting its own Pokemon Go styled augmented reality experience, and the investment money is truly rolling in.
Niantic Labs announced their new Harry Potter augmented reality title just over a week ago and since then the title has been gaining massive attention from investors everywhere. Through the Wall Street Journal, it was announced that Harry Potter: Wizards Unite had already found nearly $200 million in Series B venture capital funding. Niantic will be utilizing this money in order to further the world of augmented reality. Fans of Pokemon Go and Harry Potter should be ecstatic that Niantic isn’t willfully sticking to their wheelhouse. Instead, it appears that the company is intent on pushing technology forward in order to change the platform forever.
Niantic Labs used to be owned by Google but now the company is standing alone and rising as a result. Niantic Labs saw several major investors come to the table during their Series B investing, including Spark Capital, Meritech, and Javelin Venture Capital. With more companies working alongside Niantic Labs, it appears that Niantic CEO John Hanke has more in mind than just launching another piece of IP. Niantic Labs has a very real chance to fundamentally change the world of mobile gaming forever, and if they are successful then this could mean that there will be a complete proprietary change to the way we use our phones. We’re rooting for Niantic to bring some magic out with Wizards Unite. The question begs to be asked, will they succeed or enter a sophomore slump?