The first Infinity game used innovative technology that allows the player to used action figures to play inside of the game says Marcio Alaor BMG in this article. The player is able to switch out the character they’re playing whenever they choose while in the game, but the attraction to the game comes from Disney’s wide range of characters that they’re able to include in the game. Each one of the games has a central focus of characters, like the Infinity 2.0 Marvel sets, but 3.0 will revolve around Star Wars.
Disney acquired the rights to the Star Wars franchise years ago and have kept fans interested with their cartoon on the Disney Channel, Clone Wars. With the highly anticipated seventh film, The Force Awakens, coming out in the Winter of 2016, Disney expects sales to spike when they release their new version of Disney Infinity. In this new game, players will be able to play as their favorite Star Wars: Clone Wars characters as a Jedi, Sith or one of the rebel fighters.
The Avengers: Age of Ultron is on track to be the highest-grossing film in history, so Disney will also be including characters from this blockbuster as well as their new animated film Inside Out.