Eduardo Sirotsky “Duda” Melzer Knows How To Manage People

When it comes to running a business, the CEO is someone who should posess financial knowledge, a dedication to meet goals, and someone who is skilled with technology to drive a company forward. But one point that is often not spoken of is how an executive can work with people and motivate them to do well. Well that is where Brazilian businessman Eduardo Sirotsky Meltzer, also known as Duda, is excelling. According to ADVB, Duda’s top priority is to find people for the job who love what they do, and can be happy and proud of their lives. Because while Duda is a goal-driven and profits-oriented man, he says his first commitment is to his family and friends, and second is to bring positive reinforcement to the workplace.

Duda’s company Grupo RBS, is a company that’s been passed down from generation to generation. It was founded in 1956 by his grandfather, Maurício Sirotsky Sobrinho, a man who was passionate about media and journalism. The Groupo RBS is essentially a parent company to a lot of local radio and TV stations, and the content matter that they cover ranges from political activities, to social causes like healthcare and education. Duda took over the company in 2012, and in addition founded the company Digital e.Bricks.

Duda Melzer got his education both in Brazil and the US, completing his bachelor’s degree at Pontifical Catholic University of Rio Grande do Sul, and his master’s at Harvard. In 2015, he was named to the board of leaders at Cambridge Family Institute. He and Groupo RBS have gained national recognition over the last 10 years, winning prestigious awards such as the Professional Brazilian Advertising Association Award in 2006, the Entrepreneur Communication ARP Award in 2013, and recently the private sector Business Administration award of merit in 2015.

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