Gourmet Dog Food Sales Rising

It’s no secret that dogs have become a beloved part of many families, and it’s no surprise that dog lovers want the best quality food for their four legged-children. According to a Daily Herald article, consumers are leaning more toward gourmet dog food that looks and possibly tastes as good as human food. Many new companies such as FreshPet out of Bethlehem, Pennsylvania have come onto the scene with a bang. FreshPet is one of the only manufacturers of refrigerated dog food. Many companies are adopting an eat-like-like-your-owner attitude when it comes to dog food. One of the first to market dog food in this manner was Beneful in 2001. Beneful, which is a Nestle Purina brand, was made to resemble stew and featured real beef. It was one of the first to be marketed as high nutrition and human-like. Beneful has been brilliant in their marketing campaigns on facebook in previous years using posters that smell like dog food to attract pets. Beneful has been in the top selling dog food for years. According to the Beneful website, quality and safety of the food they produce is top priority. Utilizing some of the strictest standards in the industry, Beneful tracks all ingredients from the time they enter the plant to the time they leave to ensure no contamination. Likewise, all vendors that provide Beneful with ingredients undergo audits regularly to ensure they follow all safety standards put in place by Beneful. Beneful employs the best in the industry when it comes to safety and nutrition. Products available include dry and wet food as well as snacks. There is a healthy harvest line that includes soy instead of meat. The brand is dedicated to healthy pets and even hosts a dream dog park contest in which contestants can enter their local dog park for renovations.

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