Infinity Group Australia’s recent win of the 58th Most Innovative Company in Australia was featured in the Premier Gazette article “Graeme Holm, Founder of Infinity Group Australia, Accepts AFR Award.” The article was written by Stephen Ray to demonstrate how Graeme Holm and Rebecca Walker’s company was selected as the top 5% of companies in Australia and New Zealand by the Australian Financial Review.
The company was created in 2013 after Graeme Holm discovered that most Australian families approaching the top four financial institutions in Australia were living paycheck to paycheck to pay off their loan. He discovered that they were incredibly burdened by debt because they didn’t have the support of the financial companies throughout the whole life cycle of the loan.
This led him to create Infinity Group Australia which takes a client oriented approach to their finances. Instead of signing the client and then abandoning them to their own devices like some companies, Infinity Group Australia helps their clients throughout the whole life cycle of the loan. Graeme Holm discovered the best way to do this after researching for nearly six months. He innovated the approach to finances by treating it in the same way personal trainers treat their clients. Not only do personal trainers create individualized workout plans for each client, but they also provide detailed meal plans that take into account the energy needs and limitations of each client. Infinity Group Australia reviews the client information in the same way, looking at their goals as well as their abilities. It also is not just a one-off report. Instead, Infinity Group Australia provides support and information through the whole repayment process. The detailed reports at the end of each month allow clients to discover how much progress they are making on their goals while also discovering what they can do better to reach their goals faster. Learn more: https://www.medianet.com.au/releases/166333/
Most of Infinity Group Australia’s clients pay down $40,000 of their debt in the first twelve months working with the company. They also pay down more in three months than they did the entire year working with another company, demonstrating that Graeme Holm’s idea of fit finances really works. This caught the attention of the Australia Financial Review and their consulting company Inventium.
Inventium judges the Top 100 Most Innovative Companies list for AFR each year. They look for companies that are seeking to improve the way the different markets approach their clients. When they discovered the improvements Infinity Group Australia was making in the financial world, they awarded them the 58th spot on their list.