Is Nintendo Expanding its Reach Deeper into the Mobile Phone Industry?

Nintendo has a new president, and this president wants to expand Nintendo’s mobile game presence.

In a recent interview with Nikkei, Shuntaro Furukawa, the new President of Nintendo, said he wants to grow Nintendo’s mobile section into a near one billion dollar industry. Shuntaro Furukawa and Nintendo want to mimic the success of Pokemon Go.

Furukawa believes that the best thing for Nintendo is to throw ideas out there and hope something becomes a financial success; the mobile gaming industry is a huge market that is mostly untapped by the big three in game: Sony, Microsoft, and Nintendo.

Furukawa is not official the President of Nintendo yet. When current president, Tatsumi Kimishima retires in June, Furukawa will take over the position.

Furukawa, in addition to his goal of expanding Nintendo’s stake in the mobile platform, wants to expand Nintendo’s console’s reach to new territory. “For over 30 years,” Furukawa said. “We have been selling in […] the same regions.” Furukawa is speaking about the Japanese, American and European markets; Furukawa wants to expand the operations of Nintendo to places like South East Asia and the Middle East.

When Kimishima steps down as president he will take on a new role as an adviser. Kimishima will set up a panel of five individuals total to offer his opinion on final decisions. “Other people are gifted at evaluating products,” Kimishima said. Kimishima says that ultimately he has the final say in all decisions as an adviser.

Despite the young age of 46, which is incredibly young for a top businessman in Japan, Furukawa is all set to take over as President of Nintendo.

Nintendo’s most famous character, Mario, has already made his debut on mobile devices with the launch of Super Mario Run.

Announcements on which current and new IPs coming to mobile have not yet been made. Gamers and fans of Nintendo should expect more announcements once Furukawa is official made president in June.

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