In the business world the only way that companies can truly grow is by increasing profits. This is often going to come down to marketing. A business cannot grow without increasing brand awareness. This is the concept that opens more doors to new customers. This is the area where people like Lori Senecal shines. She is the CEO of CP+B, and she has become known for her ability to expand companies and increase brand awareness.
Lori Senecal is aware of the unique talent that she has to bring creative and innovation strategies to the table. This is where she has able to shine and help those companies that would otherwise only have stagnant growth without her help. Lori has managed to excel in a lot of companies like Kraft, and in these instances it all comes down to reestablishing a connection with old customers that may have become disconnected over the years.
With Kraft there was a shift in the ingredients. There was an Ad Week campaign that was headed by Lori Senecal and her CP + B Company to advertise that the artificial ingredients that were previously used by Kraft were no longer in place. Lori is a creative genius that knows how to use things like this is essentially rebuild brands and gain new customers in the process.
According to Ad Age, there are a ton of women in the field of marketing and they are inspired by someone like Lori Senecal because she has risen to the top in her field. She has been able to work with major companies, and this has helped her gain the confidence to take on a CEO position. Kraft is just one of many companies that Lori Senecal has been able to lend her talents to. She has also worked with Nestle and Coca-Cola. Senecal has made a great resume for herself because she has worked with multi-billion companies and established many different marketing strategies to improve upon profits.
Her ability to collaborate with big companies has given her the ability to make some major moves in the industry. This success helps CP+B in expanding to a global audience. On YouTube, watch her talk about her experiences on advertising.