The growth of social gaming in recent years is partly due to the rise of mobile devices which are helping to generate more attention and eyeballs on their Smartphone devices.
One recent report, from Eliers & Krejcik Gaming, indicated that social games rose more than 18% in the past three months, just due to mobile devices.
In total, as per this report, the market for social games is worth almost $5 billion, which is a 20% increase from the prior year. But even greater than the growth in social games is the growth of social gaming due to mobile devices, which have a growth rate of almost four times the amount that social games due.
This is true of both puzzle and strategy games like Candy Crush and Clash of Clans, but also online casino games. However, casino like games are increasingly under scrutiny by legislators.
While Smartphones and other mobile devices are saturating the market, further growth in social games is partly coming from an increased willingness for people to pay for games that they may have expected to receive for free in the past. New social games, with both purchase fees and in-app charges, are more commonplace and something that people are willing to pay for.
As people have multiple mobile devices the increase in becoming even more commonplace and leading to additional revenue for makers of online social networking games. Additional revenues and profits are likely to fall to developers, though there will also be increased competition.