Whether you’ve just opened your business or run an established firm, people will talk about your brand online. According to Site Point, 72 percent of consumers engage with brands via social media. The best way to build your brand is to take charge of your online reputation management and shape the messages consumers receive about your brand. If you’ve already noticed your brand earned a poor reputation online, you may need the services of a brand reputation management firm or publicist, but if you’re starting out or have mostly positive feedback, you can handle the basic management by implementing these tips.
Know what’s out there. Search for your brand using Google and Yahoo. Read what people have already said on social media, review sites, forums and in comments on your website and blog. Set up Google alerts for your business, so you know when a mention of your brand occurs or use Buzzsumo. Also, in Twitter, set up your dashboard feed with your business name, brand name(s), products and relevant hashtags so you can easily monitor tweets about your business. Use WooRank to monitor your brand in multiple languages.
Encourage the positive. Let your customers know how to leave a review and where to leave them. You can include a link to Yelp or your Yelp badge on your website and in your Twitter biography. Also, link to your Google Business page and Reputation Defender’s review site. If you’re not already reviewed on Angie’s List, encourage customers to add you there.
Promote yourself. Actively promote your business and build your reputation. Self-promotion also lets you improve a poor reputation. You choose which aspects of your business to discuss and promote, and you can amend or correct incorrect information about your business. Some key tools for self-promotion include:
– social media
– a business website.
Address criticism. Although it may not sound like it when you read it, your customers’ or fans’ criticisms are constructive criticisms. Respond to them with a positive tone and a learning ear. Don’t ignore them. Don’t delete them. Respond with the intent to improve your brand.
Encourage radical transparency. Let employees know you want them to talk publicly about the company’s products and services. Let them know you appreciate their efforts to publicize the business and improve it with their feedback.
By implementing these basic techniques, you can take charge of your online reputation. With a little effort, you can build and improve your online reputation. Become known positively for your brand and keep it that way.