There is a common adage that some human beings thrive when they are subjected to publicity of whatever nature. In fact, some thrive all the more when such publicity is negative.
I wouldn’t say that Whitney Wolfe Herd has necessarily been subjected to negative Publicity but the world can see by now that the CEO and founder of Bumble, the 20 million user courting app, has taken the lemons and made lemonade. Talk of turning the latest onslaught by Match Group to sue Bumble for patent infringement an opportunity to market Bumble. Mrs. Wolfe Herd has been reported to swipe left on the Tinder lawsuit. She says Bumble is taking nine if that.
Reliving the Bad Relationship
Match Group has some history with Bumble. It is said to have made advances at Bumble to try and acquire it at a cost of $ 450 million. The bid never saw the light of day, as Whitney Wolfe points out that her company has been undervalued. In fact, the president of the tech firm says her company is considering several other offers and will soon find the best suitor. On the news of suing Bumble for patent infringement in which it says that Bumble has imitated its style and feel, it is emerging that the lawsuit might be feeding another vendetta. Mrs. Wolfe says that Bumble will not succumb to intimidation. In what seems like an emotional response, she says that her company will never be owned by Match Group, no matter the price tag.
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Bumble, Bumble Bizz, and Bumble BFF
Bumble is a highly popular app among those looking for match-making platforms. It has a unique twist because it is the only dating site known to only allow the girl to make the first move. It is encapsulated in some feminist philosophies but it has done well so far. Bumble Bizz is a networking and professional feature that Bumble added to its offering to allow for members to connect with professionals and subject themselves to some mentoring through similar fashion as happens on Linkedln. Bumble BFF was also added to the Bumble dating and courting platform as a further tweak to help members find yet another best friend within the same courting app environment.
Leading by Example
Whitney Wolfe is a married woman. She got married in an eventful wedding that was held in the southern part of Italy sometime in early October 2017. Mrs. Whitney Wolfe Herd seeks to empower more women to explore business in the tech industry which she notes, with concern that it is hostile to women.